Are you interested in selling your produce to wholesale buyers but not sure how? The produce distribution industry is mobilizing to meet consumer demand to “know your farmer” and needs well-prepared farmers to work with.

Join us on a tour of wholesale markets, retailers, and food hubs to meet buyers interested in supporting small farms. You'll make valuable contacts, learn the requirements for wholesale-ready sales, and learn how to help your story travel with your products all the way from farm to fork.

February 24, 2015 
All Day

Tour Stops include:

• SF Wholesale Produce Market (several wholesalers and distributors)
• The FruitGuys
• Cal Dining (university food service)
• And more (food hub)

North Bay growers can board the bus at several locations to be determined along HWY 101.

Online registration. Space is limited. Tour costs $20 per person and includes all-day bus transportation, a light breakfast, and lunch. Scholarships are available and no one will be turned away for lack of funds.

This tour is hosted by the UC Sustainable Agriculture Research and Education Program and UC Cooperative Extension. Visit UC SAREP's website for more information on the tour program and resources for selling wholesale.

See you on the bus!

Funded by grants from the California Department of Food and Agriculture, CoBank, Farm Credit West, American AgCredit, and Farm Credit Services of Colusa-Glenn.