- Author: Pamela Kan-Rice
On Nov. 28, UC Division of Agriculture and Natural Resources will participate in #GivingTuesday, a global day of giving powered by our social networks. Celebrated on the Tuesday after Thanksgiving, #GivingTuesday kicks off the charitable season.
Although not as well-known as the shopping events Black Friday and Cyber Monday, #GivingTuesday appeals to people who are swept up in the spirit of giving at the end of the year. Participants post “unselfies” on social media, as opposed to selfies, stating why they donate. By posting these photos on social media about why they give on #GivingTuesday, donors and volunteers celebrate and encourage giving.
Anyone can post an “unselfie.” Simply visit ucanr.edu/givingtuesday, download and print an unselfie sign that says, “I #UNselfie for ____ #GivingTuesday,” “Together, we can reach for California's greatest potential on this #GivingTuesday” and “I'm donating to UCANR this #GivingTuesday because…” Participants can hold the sign below their face and snap an unselfie to post on Instagram, Facebook, Twitter, Snapchat and other social media with the hashtags #GivingTuesday and #UCANReach.
For UC ANR, #GivingTuesday is an opportunity to raise funds for UC Cooperative Extension county programs, research and extension centers and statewide programs. As a result of the ongoing effects of the drought, recent wildfires and persistent pockets of poverty, California's needs in the coming year will be great, and year-end giving presents an opportunity for donors to assist.
“UC Cooperative Extension professionals have a deep passion for their work and a dedication to the communities they serve,” said Glenda Humiston. University of California vice president for agriculture and natural resources. “While most deliver their research and programs quietly every day, it is especially incredible to witness their response to disaster; for example, recent wildfires saw local UCCE offices responding immediately with vital information for coping with the fires, care for livestock and pets, as well as service in food banks and other volunteer needs.”
In Sonoma County, as residents evacuated during the fires, UC Cooperative Extension staff and 4-H members helped rescue livestock. In Solano County, wildfire took the homes of 17 UC Master Gardener volunteers so the UC Master Gardener Program connected them with volunteers throughout the state who wanted to provide relief.
“UC Master Gardener volunteers are true to their generous nature and have offered tremendous support to fellow volunteers who have lost homes in the fires. With compassionate hearts, they have offered lodging, supplies and words of support,” said Missy Gable, UC Master Gardener Program director. “In the future, we will look to replant what was lost and find healing in the care and establishment of new landscapes and wild spaces.”
For UC ANR stakeholders, #GivingTuesday is an opportunity to support the many research and outreach programs that strengthen California communities each day and more importantly, during times of crisis.
“The value of the programs cannot be overstated,” Chico farmer Rory Crowley wrote in the Chico Enterprise-Record. “Agriculture is the main economic driver in Butte County, and it is extremely important to support our farmers and ranchers through these initiatives. This year we have a unique opportunity to give back to our Butte County researchers and agriculturists.”
Over $64,000 was raised on #GivingTuesday last year to support UC ANR programs including the 4-H Youth Development Program and UC Master Gardener Program.
“Last year, the 4-H Foundation recorded a 430 percent increase in donations over the previous fiscal year, raising over $30,000 in one day from 37 counties!” said Mary Ciricillo, director of annual giving for UC ANR. This was due in large part to a match challenge from an anonymous donor.
“This year, I'm excited to share that we will have two match challenge funds. One supporting the California 4-H Foundation and one for all UC ANR.” said Ciricillo.
Clicking "Make a Gift" at ucanr.edu/givingtuesday reveals links to all UC ANR programs, research and extension centers and UCCE offices so donors may designate the programs or locations to which they wish to donate.
The UC Master Gardener Giving Tuesday website is at http://mg.ucanr.edu/givingtuesday.
The 4-H Youth Development Program also has its own website at http://4h.ucanr.edu/GivingTuesday.
“#GivingTuesday is a fun way for people to show their appreciation for the work their UC ANR friends do,” said Andrea Ambrose, acting director of UC ANR Development Services. “Take an #UNselfie with one of our signs and tell us, your family and friends what inspired you to donate. Remember to use the hashtags #UCANReach, #GivingTuesday and #unselfie!”
Last year UCANR, UC Master Gardeners and 4-H received 224 gifts and hope to surpass that number this year.