- Author: Pam Devine
- Editor: Mary Reed
Now that I've had time to digest the volume of and advancements showcased at the Produce Marketing Association (PMA) Fresh Summit floor exhibits and after editing video I took of friends and alumni at our hosted UC Davis Welcome Reception, I am overwhelmed by the support of UC Davis and the Postharvest Technology Center!
The annual event landed back in Anaheim for 2014 and was welcomed by a record attendance of over 22,000. Trying to work through the crowd to find some friends and sponsors of the UC Davis Postharvest Technology Center I can attest that it felt like that record attendance were mostly all there on Saturday. The show boasts over 1,000 exhibitors, with some very effective and distracting displays. ...
- Author: Pam Devine
The first Delivering More Flavorful Produce Workshop really hit home with attendees. The 2-day February workshop, led by Beth Mitcham of UC Davis and Jeff Brecht of the University of Florida was sponsored by a grant to UC Davis and the University of Florida from the USDA Specialty Crops Research Initiative and covered a variety of in-depth topics on how to increase flavor quality of produce.
With a mix of breeders, growers, shippers, marketers, retailers and researchers, the course succeeded in stimulating participant interest and encouraging relevant discussions. The workshop also had a diversity of instructors. “[I liked] the range of sources of information, i.e. academic research to industry and distributors” , one...