- Author: Marissa Palin
The Stanford HCI Group and Facebook Data Science collaborated to determine just who's listening to social media posts. The two groups found most social media users believe their audience to be just 27% of its actual size.
The study found that most Facebook users reach 61% of their friends each month. "Users underestimate their audience on speciﬁc posts by a factor of four, and their audience in general by a factor of three," the researchers write. "Half of users want to reach larger audiences, but they are already reaching much larger audiences than they think."
Perhaps there's a better way to measure our social media success than just on engagements and interactions alone?