"We're all in a fish bowl built out of a magnifying glass," a Berkeley City Councilmember told the panellists, referring to the national attention and strong community interest in the initiative.
Berkeley taxes sugar-sweetened beverages one cent per ounce. The tax generated $116,000 in its first month of operation.
The UC ANR panelist is Pat Crawford, the senior director of research for the Nutrition Policy Insititute, an organization of experts from throughout the University of California system brought together to share, synthesize, develop and collaborate on nutrition policy research.
In a recent Q&A with the UC Food Observer, Crawford commented on efforts to reduce consumption of sugar-sweetened beverages.
"We have strong evidence of sugar's contribution to diabetes, heart disease, obesity and dental caries," she said. "Hopefully educational materials for the public, including MyPlate, can begin to include water as the beverage that is first for thirst."