Kelley Morrow received her BS degree in Crop Science in 1985 from California Polytehnic State University, San Luis Obispo. After graduation, she worked in a variety of agricultural consulting and research jobs before accepting a supervisory position at Belridge Farms, Bakersfield, CA, as an in-house consultant. There, she honed her trapping and predictive modeling skills. She moved to the Fresno area for a 15-year stint with Crop Care Associates, Inc., workng with orchard & row crops. In 2006, she initiated her own consulting business focusing on orchard & vineyard crop management. In 2007 she assumed a phenology project started by UC Cooperative Extension that included a weekly newsletter with trapping and phenology information for growers and consultants in the San Joaquin Valley.