Communications

Publicity Request Form

Only Project Coordinators and Liaisons are to use this form to request publicity support for an upcoming event, educational article, or volunteer recognition. Be sure to include requested information in the following form; and, please provide as much detail as possible for the Communications team to share about your activity.

Members of the Communications Team may contact the submitters if they need more information.

Open Survey

Best Practices

This section will contain tips, tricks, and best practices for creating and submitting items for publicity and articles for publication.

Although there is no secret formula for writing high-quality content, here are several tips that can help improve the quality of your written material:

Write a Head-Turning Headline. The headline determines whether audiences will read the rest of your work. If the headline doesn’t spark interest, stir an emotion or make the reader want to learn more about the topic, you simply won’t achieve the desired results with your content.
Create a Hook That Grabs Their Attention. You have three seconds to keep readers hooked after the headline. The first sentence also plays a role in determining whether they read the rest of your content. As a result, it should capture the reader’s attention and smoothly lead them into your first point.
Focus on a Single Purpose. You should identify at least one key message you’d like to convey before you create your content. Keep this in mind when writing and tie your content back to the main point as much as possible.
Write in a Unique Voice. The content you publish is the voice of our organization. It’s important to align the tone of your writing to your target audience, goals, and brand persona.
Edit Your Work. After you have created a first draft, go back and consider how you might polish the rough edges of your writing. In most cases, writing improves as it goes through a round or two of edits—even when it has been drafted by experienced content creators.