Posts Tagged: giving

UC ANR increases participation in Giving Day, attracts new donors

As of noon on May 17, at the conclusion of UC ANR Giving Day 2024, generous donors and sponsors gave $57,640 to UC Cooperative Extension and the statewide programs, institutes and research centers that make up UC ANR.

“This show of support demonstrates the impact UC ANR is having in communities and the value that donors place on our work,” said Emily Delk, director of annual giving. 

UC ANR Giving Day 2024 brought some notable “wins,” Delk said, including: 

• Increased participation from groups and programs:Integrated Pest Management, Nutrition Policy Institute, Sustainable Agriculture Research and Education Program, UC Master Gardeners in Butte County, and Master Food Preservers in San Luis Obispo, Tulare, Sonoma and Santa Barbara counties
• Self-identified Matching Gift donors for NPI, Master Gardeners in San Francisco/San Mateo counties and Master Gardeners in San Diego County
• Return of Tri Counties Bank as sponsor ($2,800)
• Incentive prizes to support groups using fundraising best practices ($5,000)
• Email and social media promotion attracted an additional $15,500 in donations outside of the 24-hour campaign
• Nearly 90% of donors covered transaction fees
• UC ANR welcomed 96 new donors

She encourages everyone to reach out to donors to learn more about why they gave and how we can continue to engage them. “Strengthening your relationships is an investment in building lasting support,” Delk said.

Top earning counties:

1. San Mateo/San Francisco
2. San Diego
3. Placer
4. Los Angeles
5. San Luis Obispo

Top earning statewide groups:

1. UC Master Gardeners
2. ANR's area of greatest need
3. 4-H
4. UCCE
5. UC Master Food Preservers

Social media standouts (in random order) 

UC Master Gardeners - Statewide

Colusa MG

Santa Clara MG

SM/SF MG

Orange MG

Placer MG

Sonoma MG

Ventura MG

Nevada MG

Riverside MG

Alameda MG

SLO MG

Butte MG

Napa MG

Fresno MG

Calaveras MG

Los Angeles MG

San Diego MG

 

UC Master Food Preservers - Statewide

Tulare MFP

SLO and Santa Barbara MFP

Sonoma MFP

 

Sacramento 4-H

Contra Costa 4-H

Placer 4-H

 

IPM

SAREP

UC ANR

UCCE Central Sierra

UCCE San Diego

Hopland REC

 

 

Attend UC ANR Giving Day webinar April 4 for campaign tips

In its sixth year as UC ANR's independent online giving campaign, UC ANR Giving Day will take place from noon to noon on May 16-17, 2024.

Gifts from past campaigns have supported a variety of program needs including UC Master Gardener demonstration gardens, and pop-up tents and collateral materials for outreach events. Contributions have also helped provide 4-H scholarships for registration fees or special events, and the purchase of materials and supplies for projects to engage members. 

When you click “GIVE” on our website or go directly to donate.ucanr.edu, your gift fund choices appear in the drop-down menus. If you would like to add or change a gift fund, please submit requests to gifts@ucanr.edu by May 1.

Tune in to Development Services' webinar on Thursday, April 4, at 10 a.m. for campaign updates, resources and prize challenge details.

How to participate: 

1. Tune in to the webinar on Thursday, April 4, at 10 a.m. “UC ANR Giving Day: Creating Your Strategy For Success”
2. Register your participation and receive gift notifications by May 1: Register here
3. Send your edits to gift funds to gifts@ucanr.edu by May 1.
4. Look for the Campaign-In-A-Box Toolkit in the next issue of The Scoop.

For more information or to subscribe to The Scoop, please contact Emily Delk, director of Annual Giving & Donor Stewardship at eddelk@ucanr.edu or (916) 564-4862.

Get ready, Giving Tuesday is Nov. 28

Giving Tuesday is Nov. 28. Giving Tuesday, a global generosity movement, unleashing the power of people and organizations to transform their communities, is held annually on the Tuesday after Thanksgiving. It presents an opportunity for us to encourage supporters to donate to UC ANR programs and projects.

Here is your checklist to prepare:

1. Register your participation for Giving Tuesday. This ensures you will receive all campaign updates, you can sign up to receive real-time gift notifications on the day, and helps us to better track social media reach. Follow the link to the registration survey below.
2. Get the Campaign-In-A-Box Toolkit. Inside you'll find tailored materials organized by Program/Group. The Editorial Calendar will help you plan what to post, and when, leading up to and on Giving Tuesday. Follow the link to the Box file below.
3. Review your gift funds by Nov. 10 on Online Express using the donate button on the website to ensure your donors can select from the proper funds. To make edits to gift funds, email gifts@ucanr.edu.
4. Watch the recorded webinar “Giving Tuesday: Hot Topics and Tips for Success” for more information.

More ways to earn money for your program

Donor Challenge: $500 prize to the 10 funds that have the greatest number of unique donors for Giving Tuesday.

Donation Challenge: $500 prize to the first 4 funds that secure an individual $500+ donation on Giving Tuesday.

In-It-To-Win-It Challenge: $500 prize to the 1 funds that raise the most on Giving Tuesday.

4-H Match: $20,000 available for a dollar-for-dollar match up to $3,000 per county, starting at midnight until the fund is depleted on Giving Tuesday.

Please note, only online gifts made on Tuesday, Nov 28, from midnight to 11:59 p.m. qualify toward prize challenge awards.

For more information, please contact Emily Delk, director of Annual Giving & Donor Stewardship, at eddelk@ucanr.edu or (916) 564-4862.

 

Donors show support on UC ANR Giving Day

On UC ANR Giving Day, May 18-19, generous donors throughout the state contributed $80,737 for UC ANR research and extension programs across California.

“This show of support demonstrates the impact we are having in our communities and the role that donors play in our success,” said Emily Delk, director of annual giving.

Some donors contributed comments with their donations:

• “Continue the great education and work!” said Ralph B.
• “Thanks to all the UC Master Gardeners for their expertise and precious gift of time to help residents grow their own food and garden more sustainably,” said Janet H.
• “You help with the important things in life,” said Paul C.

Thanks to the generosity of donors who have supported the UC ANR Incentives Fund, an additional $7,500 will be distributed to UC ANR groups qualifying for our special boost incentives. The ANR Incentive Fund encourages donor engagement resulting in increased giving to all ANR programs.

Participating California 4-H programs had every gift matched thanks to an additional $20,720 in matching funds made possible by the California 4-H Foundation.

Donations received on UC ANR Giving Day go directly to the programs, locations or research area selected by the donor. We are grateful to our UC ANR community of friends and neighbors, as well as our staff and volunteers who came together to support our mission and to make “the donor difference,” that improves the lives of all Californians.

Social Media Stars (in no particular order):

California Naturalist

UC IPM

UC Cooperative Extension - Glenn County

Master Food Preservers - Mariposa

MFP - Orange

MFP - Sacramento

Master Gardeners - Statewide

MG - Colusa

MG - Fresno

MG - Nevada

MG - Orange

MG - Placer

MG - San Luis Obispo

MG - San Mateo & San Francisco

MG - Santa Clara

MG - Sonoma

MG - Stanislaus

MG - Ventura

4-H Statewide

4-H Calaveras

4-H Contra Costa

4-H Glenn

4-H Orange

4-H Sacramento

4-H Tuolumne

Get ready for UC ANR Giving Day May 18-19

Join us for 24 hours of giving to raise funds for your project or program for the benefit of more Californians. 

In its fifth year as UC ANR's proprietary online giving campaign, UC ANR Giving Day will run from noon to noon on May 18-19.

Some of the projects funded by recent giving day donations include demonstration gardens, outreach teaching supplies and youth scholarships.

Donors are invited to give to support the work of Cooperative Extension, research and extension centers and statewide programs based in counties throughout California. When you click “GIVE” on our website http://donate.ucanr.edu/givingday, fund choices appear in the drop-down menus. If you would like to add or change a gift fund at https://donate.ucanr.edu, please submit requests to gifts@ucanr.edu by May 1.

How to participate

• Register your participation and receive gift notifications: Register Here
• Get promotional resources from Campaign-In-A-Box Toolkit.
• Send your edits to gift funds to gifts@ucanr.edu by May 1.
• Join the training webinar: “UC ANR Giving Day: Creating Your Strategy For Success.” 

Prize challenges

• Donor Challenge: $500 prize to the 10 funds that have the greatest number of unique donors for UC ANR Giving Day!
• Donation Challenge: $500 prize to the first 4 funds that secure an individual $500+ donation on UC ANR Giving Day!
• In-It-To-Win-It Challenge: $500 prize to the fund that raises the most on UC ANR Giving Day!

Only online gifts made between noon on May 18 and 11:59 a.m. on May 19 qualify toward prize challenge awards. Donations can be made at http://donate.ucanr.edu/givingday.

For more information, please contact Emily Delk, Director of Annual Giving & Donor Stewardship, at eddelk@ucanr.edu or (916) 564-4862.

 

 

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