Please participate in survey on what motivates adoption of new farming practices
Our research can have impact only if someone applies the knowledge learned from the results to make a change. Our colleagues at UC Berkeley are trying to ascertain what motivates California farmers and ranchers to implement farming practices that improve soil health as well as what deters them.
I urge UCCE advisors and specialists and field staff who work with farmers and ranchers to take a few moments to fill out the survey being conducted by Alastair Iles, associate professor of environmental policy and societal change in the Department of Environmental Science, Policy & Management, and postdoctoral fellow Joanna Ory.
The attached document summarizes their project and more information introduces the survey at https://berkeley.qualtrics.com/jfe/form/SV_9AJ6Jq8d9tfg9Jb.
The results may help enhance the way we extend knowledge to our clientele. Thank you for participating in this important research project.
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