Public relations resources
ANR core communications messages
All ANR communications outreach (press releases, articles, blogs, social media, collateral, etc.) should be designed to communicate ANR core messages to key audiences.
UC at a Glance 2016
A two-page handout of UC statistics.
Example new hire announcement (pdf)
Follow this example to write a news release for a new academic hire in UC Cooperative Extension.
Online news-writing style guide
A guide for writing ANR news releases using style preferred by most editors. Use it to avoid distracting readers with capitalization, punctuation, spelling and grammar errors, and to provide consistency among releases going to the press from ANR.
More than 100 acronyms, their meanings and descriptions.
Event news release template (MS Word file)
Template for writing an event announcement news release.
News and Information Outreach in Spanish
Provides assistance in preparing and disseminating research-based information and public outreach findings to Spanish-speaking audiences in California.
Media relations brochure Productive Publicity
Concise review of media relations basics designed to help ANR advisors and specialists make the most of their media experiences.
Marketing Cooperative Extension at the local level
A 40-page guide for Cooperative Extension county directors to aid in marketing their programs.
Submit a news release
ANR communicators may submit news releases for distribution to the media by the News and Information Outreach office.
Fill-in-the-blanks news release
(MS Word file)
Use this news release to update your local media about the value of UC ANR
We Are UC ANR video
This three-minute video provides an overview of the division. The link includes a map that shows the UC ANR presence across California.
We Are ANR PowerPoint presentation
Use this PowerPoint presentation to tell our story to external audiences. We Are ANR explains our structure, our programs, our strategic vision, and our leadership. Feel free to add your own information and delete slides that you don't think are needed for your audience.