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Posts Tagged: Doralicia Garay

Webinar: Leverage social media for Extension Feb. 8

Doralicia Garay
Learn how to leverage the power of social media to reach and engage diverse communities effectively. “Telling Our Story: Enhancing our Extension Story Through Social Media Strategy Targeting Diverse Audiences” is a free webinar hosted by Extension Foundation for all Cooperative Extension employees Feb. 8 at 11 a.m.

The dynamic webinar will focus on using social media strategy to enhance the Extension narrative for diverse audiences. In this session, Doralicia Garay, UC Agriculture and Natural Resources social media strategist, and her team will explore innovative approaches to crafting and sharing stories on social media that resonate with a variety of communities. 

The expert speakers will share insights, tips and real-world examples to inspire participants in refining their Extension story. Whether you're aiming to connect with different cultures, communities or demographics, this webinar provides a roadmap for creating inclusive and impactful content.

Register at https://pages.extension.org/extensions-skills-2024.

Upcoming Extension Foundation webinars:

March 14 - Telling Our Story: Visualizations in Effective Storytelling
Speaker: Deanna Schneider
Topic: Leveraging visualizations to enhance the impact of your Extension story

April 11 - Telling Our Story: Communicating with Local Officials
Speaker: Anne Megaro, UC ANR government and community relations director
Topic: Strategies for effectively communicating your Extension story to Local Officials

Posted on Tuesday, January 30, 2024 at 11:52 PM

Celebration Corner

Editor's note: This new monthly feature provides an opportunity to recognize UC ANR colleagues and teams. Send your shout-outs to contentpipeline@ucanr.edu

From left, Morgan Doran, Supervisor Angel Barajas, Rachael Long, Margaret Lloyd and Susan Ellsworth. Top row from left, Supervisors Jim Provenza, Lucas Frerichs and Oscar Villegas.

Long honored by Yolo County supervisors

Yolo County Supervisor Angel Barajas presented Rachael Long, emeritus UC Cooperative Extension farm advisor, with a resolution recognizing the valuable research she has contributed to Yolo County farmers over her 37-year UC ANR career. Supervisors Jim Provenza, Lucas Frerichs and Oscar Villegas joined Barajas in thanking Long for her service. Susan Ellsworth, UCCE Capitol Corridor director, and UCCE advisors Morgan Doran and Margaret Lloyd attended the ceremony on Sept. 26.

Read about Long's career at https://bit.ly/3rkowlR.

Humiston receives Excellence in Leadership Award

Glenda Humiston, center, received the Excellence in Leadership Award at the Ag Innovation Annual Conference.

Vice President Glenda Humiston was honored with the 2023 Experiment Station Section Excellence in Leadership Award for the Western Region. The award is presented to leaders who personify the highest level of excellence by enhancing the cause and performance of the regional associations and ESS in achieving their missions and the Land-Grant ideal. 

The award, which was announced in April, was presented to Humiston on Sept. 26 at the Ag Innovation Annual Conference in Grand Rapids, Michigan. 

FIRA attracts more than 2,000 participants

UC ANR Chief Innovation Officer Gabe Youtsey and the team at The VINE did a phenomenal job partnering with Western Growers and Global Organization for Agricultural Robotics (GOFAR) to organize the second annual FIRA USA. More than 2,000 people attended the three-day event in Salinas. 

ANR celebrates Hispanic Heritage Month

Kudos to the Latinos and Friends Affinity Group for organizing three fantastic virtual events for Hispanic Heritage Month. Ricardo Vela, Miguel Sanchez, Arianna Nava, Doralicia Garay, Angela Johnson, Adela Contreras and Lisa Rawleigh put together these wonderful learning opportunities that are recorded and available at http://ucanr.edu/hhm2023.

Bea Nobua-Behrmann
Nobua-Behrmann to discuss shothole borers on KLCS 

Bea Nobua-Behrmann, UC Cooperative Extension urban forestry and natural resources advisor for Los Angeles County, will be on an episode of Things Green with Nick Federoff. Nobua-Behrmann will talk about shothole borers and not moving firewood to prevent the spread of the pests. Her segment on the half-hour sustainable lifestyle show with a heavy emphasis on home, garden, ag, ranching and farming is scheduled to air on Oct. 21. You can watch it at 9 a.m. on Saturday on KLCS-TV 58 or see the simulcasts on Facebook and YouTube.  

 

Posted on Friday, September 29, 2023 at 8:03 AM

Names in the News

Hicks named executive assistant to Bunn 

Savannah Hicks

Savannah Hicks has been promoted to the role of executive assistant, supporting Vice Provost David Bunn and UC ANR Second Street Building Operations.   

As executive assistant, Hicks will be assisting with calendaring, meeting and events management and purchasing, as well as many other essential duties in support of the research and extension centers, county offices and statewide programs and institute leaders.

She will also be supporting the Second Street Space and Operations Committee and helping to coordinate projects and meetings, including monthly networking events and current space moves. 

Hicks, who earned a bachelor's degree in communications at CSU Sacramento, joined UC ANR's Statewide Program and Research Operations Unit a few months ago and was selected to fill this new role following an open search. 

Before joining ANR, she was an office manager at Evolve BioSystems, a startup that specializes in a probiotic for babies to help them get the benefits of mother's breast milk.

Hicks is based at the UC ANR Second Street Building and can be reached at (530) 285-3249 and slhicks@ucanr.edu.

Shellabarger, Zabronsky join water institute 

Rachel Shellabarger

Rachel Shellabarger and Hope Zabronsky have joined the California Institute for Water Resources, both as academic coordinator II.

Shellabarger will be responsible for coordinating CIWR's work with the National Institutes for Water Resources, as well as work on a new nitrogen and irrigation management program. She comes to us from UC Santa Cruz, where her recent Ph.D. research sought to better understand how California dairy producers engage with environmental initiatives.

An environmental scientist who grew up farming, Shellabarger is drawn to interdisciplinary work that crosses traditional boundaries. She previously researched conflict among conservation and human rights groups on the U.S.-Mexico border, as well as wetland mitigation efforts in Midwest agricultural landscapes. She also taught undergraduate Natural Sciences coursework for six years and worked with refugee resettlement agencies.

She earned a bachelor's degree in biology from Wartburg College, a master's degree in natural resources from North Carolina State University, and a Ph.D. in environmental studies from UC Santa Cruz.

Hope Zabronsky
Shellabarger can be reached at rmshellabarger@ucanr.edu.

Hope Zabronsky will be responsible for coordinating CIWR's Climate-Smart Agriculture Program and working with the team of technical assistance providers. 

Zabronsky comes to UC ANR from Olivewood Gardens and Learning Center in San Diego, where she directed the center's educational and research programs focused on sustainable agriculture, environmental stewardship, community-based leadership, and career-technical education.

Previously, she managed statewide climate resilience projects at Strategic Energy Innovations, supported agricultural and climate adaptation research in Southern Africa at the International Food Policy Research Institute, and studied climate-smart agriculture practices in California and Malawi as part of the Research Group on Agricultural Equity and Inclusion at UC Davis. 

She earned her bachelor's degree in environmental studies, sustainability and political science from the University of Vermont and master of science in international agricultural development from UC Davis. 

Zabronsky can be reached at hzabronsky@ucanr.edu.

Holtz documentary wins Golden ARC Award 

Brent Holtz

Brent Holtz, director and pomology farm advisor for San Joaquin County, and members of the Almond Board of California won the Golden Agricultural Relations Council Award for Digital & Social Media: Video for "RESILIENCE: The Whole Orchard Recycling Origin Story."

The six-minute documentary produced by the Almond Board of California features the inspiring story of Holtz's journey to help his family, his industry and his community by finding an alternative to burning trees removed from orchards. 

The documentary was produced by the Almond Board's Jenny Nicolau, Daren Williams, Ross Thomas and David Gomar.

The Golden ARC Awards honor the stellar work created by professionals in the agricultural industry. They are judged by members of the Public Relations Society of America and are heavily weighted on measurable results achieved against the objectives.

Read more about the documentary project at https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=51471&.

UC ANR communicators win ACE awards

UC ANR communicators received recognition from their peers in the Association for Communication Excellence, or ACE, international awards program. 

To raise awareness about COVID-19 vaccines among Latinos in California, NOS produced a video campaign and partnered with Univision and organizations that serve indigenous Mexican migrant communities.

Doralicia Garay posted information on social media about protecting homes and businesses from wildfire.
Ricardo Vela of NOS (News and Outreach in Spanish) and Linda Forbes of Strategic Communications successfully conducted a COVID-19 vaccination awareness campaign in Spanish and several Mexican indigenous languages. The “¡Vacunate Ya!” Reaching the Vulnerable campaign reached out to more than 350,000 people in targeted areas of California where Mexican migrant indigenous families live and work. Essential partnerships were created with organizations that cater to these communities. The campaign won the ACE Gold Award (first place) and the overall professional skill award in the category of Diversity 6: Electronic Media and Audio for Targeted Audiences.

Doralicia Garay won a Bronze Award for her wildfire preparedness social media campaign in the “organic” (unpaid) social media campaign category. During summer 2021, she created the Wildfire Preparedness social media campaign amid the active wildfire season in California. The campaign focused on delivering content that directed UC ANR's online audience on Facebook, Twitter and Instagram to essential information on preparing homes and business structures for wildfire, also known as structure hardening. Given the high fire activity at the time, she also incorporated the Fire Locator map tool as a resource for wildfire evacuations. The campaign culminated with a Facebook Live session featuring UCCE forestry advisors Susie Kocher and Yana Valachovic and emeritus UCCE advisor Steve Quarles.

A bumble bee packs red pollen from lupine. Photo by Kathy Keatley Garvey

Kathy Keatley Garvey, communications specialist in the UC Davis Department of Entomology and Nematology, won two awards. She earned a Gold Award in the “writing for newspapers” category, for a feature story on Rebecca Jean “RJ” Millena, published in March 2021, a few months before Millena graduated with a bachelor's degree in entomology. “An Amazing Doctoral Opportunity Few Receive” centered on Millena's four-year, full-ride doctoral fellowship from the American Museum of Natural History.

Garvey earned a Silver Award for her photo story titled “The Flight of the Bumble Bee,” posted June 14, 2021, on her daily (Monday-Friday) Bug Squad blog on the UC Agriculture and Natural Resources website.

 

 

Posted on Friday, July 1, 2022 at 8:25 AM

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