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Posts Tagged: Big Dig Day

Big Dig Day reaps $100,000 for ANR programs and projects

Hopland REC was recognized for its Big Dig Day Twitter campaign.

Together UC ANR programs raised over $100,000 across the state on June 4, Big Dig Day.

“This show of support demonstrates the impact our UC ANR colleagues are having in your communities and the value that donors place on our work,” said Emily Delk, director of annual giving and donor stewardship.

The following are the top recipients of Big Dig donations.

California Naturalists received recognition for their Big Dig Day Twitter campaign.

Top 5 Counties:

  1. Lassen County
  2. Modoc County
  3. San Luis Obispo County
  4. Sonoma County
  5. Orange County

Top 5 Statewide Programs/RECs:

  1. UC Master Gardeners
  2. California 4-H
  3. UC ANR
  4. Research and Extension Centers
  5. California Naturalists

Campaign Boosts

The first 40 groups that raised a total of $500+ received $100.

$250 went to the 4 groups with the most new donors:

  1. Los Angeles Master Gardeners
  2. Orange County Master Gardeners
  3. San Luis Obispo Master Gardeners
  4. Colusa Master Gardeners

$500 went to the first 10 groups who raised a single $500+ gift:

  1. Marin County 4-H
  2. Napa County 4-H
  3. Sonoma County 4-H
  4. Humboldt County Master Gardeners
  5. Siskiyou County 4-H
  6. Lassen County 4-H
  7. Lassen County 4-H Endowment
  8. Modoc County 4-H Endowment
  9. California Naturalists
  10. Sacramento County 4-H

1st Time Performer: Lassen County 4-H Forever Endowment

Social Media Superstar (Group): Sacramento County 4-H and Colusa Master Gardeners

Social Media Superstar (Program/REC): Hopland REC and California Naturalists

Insomniac Award: (first gift of the day) Ventura County Master Gardeners

Match Makers Award: Colusa Master Gardeners

Delk encourages everyone to stay in touch with donors. “Reach out to learn more about why they gave and how you can continue to engage them,” she said. “Strengthening your relationships is an investment in building lasting support.”

“The ANR Facebook event was our best performing content with a reach of 28,622, of which 4,639 were organic,” said Dora Garay, social media strategist. 

Find your 2021 gift reports by county and by program: https://ucdavis.box.com/s/v9hovzvgsjmb1kby8rf3mkdrzifygikf.

If you have any questions, please contact Tina Wikner, Systems and Data Admin, cwikner@ucanr.edu.

 

Posted on Tuesday, June 29, 2021 at 10:32 AM

Dig into the Big Dig Campaign-In-A-Box toolkit

Big Day June 4

Your Campaign-In-A-Box toolkit is available to begin promotions for Big Dig Day, ANR's statewide giving day, on June 4. 

Happy McGivins
Check out these resources in the Campaign-In-A-Box:

  • Save-the-date flyers for each program
  • Peer-to-peer templates: Want to invite your friends/family/colleagues to support you and donate to your campaign, but don't know how to ask? Use a template to send a personal email or social media post!
  • Press release template: Send to your local media outlets for additional promotion

Happy McGivins is our Big Dig Day mascot. You will find a "Flat Happy" cut out in the toolkit. Take Flat Happy with you to your garden, workplace, virtual club meetings, etc. and snap a selfie! Then post it on social media with a message that says, "I dig (INSERT PROGRAM NAME) because...(FILL IN THE BLANK!") #BigDigDay #GiveBack

Webinar recordings: 

ANR: "Big Dig Day & Social Media: Strategies for Success"

4-H: "Big Dig Day & Social Media: Strategies for Success"

Master Gardener: "Big Dig Day & Social Media: Strategies for Success"

If you have questions, contact Emily Delk, director of annual giving, at eddelk@ucanr.edu or (916) 564-4862.

Posted on Wednesday, May 26, 2021 at 3:16 PM

Start planning for Big Dig Day June 4

Big Dig Day is June 4. The 24-hour online fundraising campaign is an opportunity to collect supplemental support for UC ANR programs and research. 

Happy McGivins
In an effort to better communicate campaign plans and resources with participants, UCCE offices, RECs, programs and clubs are asked to register. Registered Big Dig Day participants will receive The Scoop e-newsletter with campaign updates and links to webinars and tools.

Register by filling out this 3-minute survey.

On May 3, the Big Dig toolkit will be available on Box.

Happy McGivins is our Big Dig Day mascot. You will find a "Flat Happy" in the toolkit that can be printed. Take Flat Happy with you to your garden, workplace, virtual club meetings, etc. and snap a selfie! Then post it on social media with a message that says, "I dig (INSERT PROGRAM NAME) because...(FILL IN THE BLANK!") #BigDigDay #GiveBack

On May 5, at 12 noon, there will be a Master Gardener webinar "Big Dig Day & Social Media: Strategies for Success."

If you have questions, contact Emily Delk, director of annual giving, at eddelk@ucanr.edu or (916) 564-4862.

Posted on Thursday, April 29, 2021 at 2:09 PM

Donors dig deep to give UC ANR $99,000 for Big Dig Day

Lauren Hull posted a picture of Happy McGivins in support of the Master Gardener Program.

BIG congratulations! Together we raised over $99,000 in new support across the state with our second annual Big Dig Day campaign. This is an increase of more than three times the individual giving tally from last year. In these unprecedented times, this show of support demonstrates the impact UC ANR is having in our communities and the value that donors place on our work.

More than $82,000 of support was designated to 50 counties and research and extension centers. We received 843 gifts from 738 donors.

We thank all of our donors for their participation, which extends our reach and helps us fulfill our mission for a healthier California. Please view our thank you video and share it with your contacts!

Ventura 4-H added the luck of the 4-H clover to Happy McGivins for Big Dig Day donations.

The following are the top recipients of Big Dig donations.

Top 5 counties:

1.   San Luis Obispo

2.   Sonoma

3.   Contra Costa

4.   Orange

5.   Sacramento

4-H in San Mateo-San Francisco put Happy McGivins to work in a coloring contest.

Top 5 programs:

1.   UC Master Gardeners

2.   California 4-H

3.   UC ANR

4.   UCCE

5.   California Naturalists

Find your 2020 gift reports by county and by program at https://ucdavis.box.com/s/opup3bdtb98nrntqzzxs6s5pjb6h3b6r.

Master Gardener volunteers in Stanislaus County planted Happy McGivins in a garden for Big Dig Day.

Happy McGivins thanks you for sharing your Dig Deep messages! With several outstanding entries in these counties, Happy is sending gift cards to these winners!

1.   Lauren Hull, UC Master Gardeners

2.   Ventura County, 4-H

3.   Stanislaus County, MG

4.   San Mateo/San Francisco, 4-H

Posted on Monday, June 29, 2020 at 1:23 PM
  • Author: Emily Delk, Director of Annual Giving and Donor Stewardship

Show your UC ANR pride on Big Dig Day, June 5

Greetings! I'm reaching out to you in preparation for our UC ANR divisionwide, online fundraising event: Big Dig Day on June 5.

In times of crisis, and beyond, it's important to share that the work of UC ANR is critical; Big Dig Day is an opportunity to highlight our work and seek philanthropic support from the community. If you need examples of the impact ANR has, see the recently completed 2019 Annual Report, Working for the Benefit of All Californians, produced by Program Planning and Evaluation. 

I'm asking you to join me and do three things to help support this unique campaign:

  1. Save-the-Date: June 5—follow UC ANR on social media channels for updates and share what makes you proud to be part of the UC ANR team.
  2. Consider making a personal gift on June 5 to your favorite statewide program, county or REC at ucanr.edu/bigdig
  3. Invite your friends, family and network to join in supporting you and the work of UC ANR by making a gift. Donations of any size will have an immediate impact.

I've been so encouraged by the can-do spirit of our colleagues and volunteers in the face of adversity and uncertain times. The worst of circumstances often brings out the best in people. I know Big Dig Day will be another example of how together we can rise to the challenge.

Thank you,  

Glenda

P.S. – Download and print “Flat Happy McGivins,” our Big Dig Day mascot! Take Flat Happy with you to your garden, workspace, virtual club meetings, etc. and snap aselfie! Then post it on social media with a message that says, "I dig (INSERT PROGRAM NAME) because...(FILL IN THE BLANK!") #BigDigDay #DigDeep —and earn the chance to win a $50 gift card in a raffle.

Happy McGivins
Attached Files
Happy McGivens
Posted on Monday, June 1, 2020 at 11:40 AM

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