Posts Tagged: Agriculture Resources and the Environment
UC SAREP webinars help farmers, ranchers pivot to direct sales during pandemic
Partnering for California
The COVID-19 pandemic hit farmers hard. Supply chains were disrupted and even non-traditional agritourism revenue streams such as hay mazes and on-farm events had to be canceled due to shelter-in-place mandates.
On the other hand, demand for local farm products skyrocketed, and thus many farmers and ranchers needed a quick pivot strategy and a set of new skills.
UC Sustainable Agriculture Research and Education Program (SAREP) was well-positioned to support this shift toward direct sales, pulling in trusted community partners and experienced farmers and ranchers to put together a comprehensive webinar series, “Agritourism and Direct Sales: Best Practices in COVID Times and Beyond”.
Funded by a USDA Farmers Market Promotion Program (FMPP) grant, the webinar series is part of a three-year project, Strengthening California Local Food Networks with Agritourism and Direct Sales, which provides trainings and technical assistance to farmers and ranchers on how to diversify their revenue streams.
The strength of the series, which includes eight webinars that were recorded earlier this year and are available online, lies in the collaborations among the UC SAREP Agritourism Program, UCCE, community groups, and farmers and ranchers.
The series features a range of speakers, including representatives from community organizations, technical experts, academic researchers, and farmers – all coming together to build resilience and adaptability for small-farming operations and the agritourism industry across California during the pandemic and after.
“It's great to collaborate with other organizations and regions, to learn from each other and to broaden our networks, as we are all working to create more resilient and sustainable food systems,” said Carmen Snyder, executive director of Sonoma County Farm Trails, one of the nonprofit partners on this project.
And because of those strong partnerships, the webinar topics reflected the on-the-ground needs facing agricultural producers.
“COVID initially dramatically affected farmers' restaurant contracts, with many losing more than 80% of their accounts overnight,” Snyder said. “CSAs [Community Supported Agriculture], on the other hand, couldn't keep up with the demand, and all of our CSA members were full and had wait lists for the first time ever. Producers pivoted by creating more online stores, including pick-up and delivery options. It was a challenge for them to navigate the new technology and platforms.”
Unsurprisingly, two of the more popular webinars were “Online Sales Options and Methods” and “Safe, Healthy and Successful Farm Stands”.
The “Online Sales Options and Methods” webinar, a partnership with the Community Alliance with Family Farmers (CAFF), provided an overview of several e-commerce marketing and online sales strategies that farmers can implement to diversify their revenue pathways and reach new customers. CAFF stressed the importance of farmers enhancing their resiliency through e-commerce.
The webinar also featured Ciara Shapiro, the owner of AM Ranch in Penn Valley, who shared her experience with online marketing and how it helped her and her husband survive the pandemic when the restaurants and farmers markets they sold to shut down. This personal and informative webinar demonstrated the effectiveness of online sales and marketing, while highlighting available resources from groups like CAFF.
The “Safe, Healthy and Successful Farm Stands” webinar was aimed at farms of all sizes and organizations that operate or advise agricultural operations using farm stands as a form of revenue. The webinar provided an outline of the rules and regulations that farm stand operators needed to follow during COVID – as well as during business-as-usual times.
It featured two guest speakers who run successful farm stands: Emmett Hopkins, the owner of Foggy River Farm in Sonoma and Reyna Yagi, the farm manager at Petaluma Bounty Farm. They shared their experiences during COVID and how they had to pivot to remain profitable and accessible within state guidelines.
Both farmers saw an increase in farm stand business during the pandemic, which Yagi attributed to the “traffic storm of people” who attended their annual plant sale fundraiser and came to participate in new farm outdoor activities and volunteer opportunities. Yagi also noted the growing number of low-income individuals who were unable to access fresh produce during the pandemic.
The speakers' shared experiences running successful farm stands gave audience members tangible examples and real-time information on how to incorporate farm stands into their businesses.
Carmen Snyder of Sonoma County Farm Trails, which helped circulate the recorded webinars to their network of farmers and ranchers, remarked: “these webinars were extremely helpful for local producers, to get clarity on best pandemic practices during these challenging times and to learn how other producers are adapting and navigating the circumstances.”
UC SAREP webinars help farmers, ranchers pivot to direct sales during pandemic
The COVID-19 pandemic hit farmers hard. Supply chains were disrupted and even non-traditional agritourism revenue streams such as hay mazes and on-farm events had to be canceled due to shelter-in-place mandates.
On the other hand, demand for local farm products skyrocketed, and thus many farmers and ranchers needed a quick pivot strategy and a set of new skills.
UC Sustainable Agriculture Research and Education Program (SAREP) was well-positioned to support this shift toward direct sales, pulling in trusted community partners and experienced farmers and ranchers to put together a comprehensive webinar series, “Agritourism and Direct Sales: Best Practices in COVID Times and Beyond”.
Funded by a USDA Farmers Market Promotion Program (FMPP) grant, the webinar series is part of a three-year project, Strengthening California Local Food Networks with Agritourism and Direct Sales, which provides trainings and technical assistance to farmers and ranchers on how to diversify their revenue streams.
The strength of the series, which includes eight webinars that were recorded earlier this year and are available online, lies in the collaborations among the UC SAREP Agritourism Program, UCCE, community groups, and farmers and ranchers.
The series features a range of speakers, including representatives from community organizations, technical experts, academic researchers, and farmers – all coming together to build resilience and adaptability for small-farming operations and the agritourism industry across California during the pandemic and after.
“It's great to collaborate with other organizations and regions, to learn from each other and to broaden our networks, as we are all working to create more resilient and sustainable food systems,” said Carmen Snyder, executive director of Sonoma County Farm Trails, one of the nonprofit partners on this project.
And because of those strong partnerships, the webinar topics reflected the on-the-ground needs facing agricultural producers.
“COVID initially dramatically affected farmers' restaurant contracts, with many losing more than 80% of their accounts overnight,” Snyder said. “CSAs [Community Supported Agriculture], on the other hand, couldn't keep up with the demand, and all of our CSA members were full and had wait lists for the first time ever. Producers pivoted by creating more online stores, including pick-up and delivery options. It was a challenge for them to navigate the new technology and platforms.”
Unsurprisingly, two of the more popular webinars were “Online Sales Options and Methods” and “Safe, Healthy and Successful Farm Stands”.
The “Online Sales Options and Methods” webinar, a partnership with the Community Alliance with Family Farmers (CAFF), provided an overview of several e-commerce marketing and online sales strategies that farmers can implement to diversify their revenue pathways and reach new customers. CAFF stressed the importance of farmers enhancing their resiliency through e-commerce.
The webinar also featured Ciara Shapiro, the owner of AM Ranch in Penn Valley, who shared her experience with online marketing and how it helped her and her husband survive the pandemic when the restaurants and farmers markets they sold to shut down. This personal and informative webinar demonstrated the effectiveness of online sales and marketing, while highlighting available resources from groups like CAFF.
The “Safe, Healthy and Successful Farm Stands” webinar was aimed at farms of all sizes and organizations that operate or advise agricultural operations using farm stands as a form of revenue. The webinar provided an outline of the rules and regulations that farm stand operators needed to follow during COVID – as well as during business-as-usual times.
Both farmers saw an increase in farm stand business during the pandemic, which Yagi attributed to the “traffic storm of people” who attended their annual plant sale fundraiser and came to participate in new farm outdoor activities and volunteer opportunities. Yagi also noted the growing number of low-income individuals who were unable to access fresh produce during the pandemic.
The speakers' shared experiences running successful farm stands gave audience members tangible examples and real-time information on how to incorporate farm stands into their businesses.
Carmen Snyder of Sonoma County Farm Trails, which helped circulate the recorded webinars to their network of farmers and ranchers, remarked: “These webinars were extremely helpful for local producers, to get clarity on best pandemic practices during these challenging times and to learn how other producers are adapting and navigating the circumstances.”
Agritourism Intensive Class 2021; Class (virtual plus field day) starts soon in Mendocino County
University of California Sustainable Agriculture Research and Education Program (UC SAREP), UC Cooperative Extension and the UC Hopland REC have partnered with Mendocino County Farm Bureau, Visit Mendocino County, , experienced local agritourism operators and other local partners to offer a five-session agritourism planning course for farmers and ranchers and others involved in agritourism in Mendocino, Lake and Sonoma Counties. Farmers and ranchers who are considering, starting or expanding agritourism or nature tourism enterprises on their farms or ranches are invited to register for this low-cost participatory course.
Agritourism is a commercial enterprise at a working farm or ranch conducted for the enjoyment and education of visitors, and that generates supplemental income for the owner or operator. Agritourism can include farm stands or shops, U-pick, farm stays, tours, on-farm classes, workshops, tasting rooms, fairs, festivals, pumpkin patches, corn mazes, Christmas tree farms, winery weddings, orchard dinners, youth camps, barn dances, hunting or fishing, guest ranches, and more.
“Agricultural operations in the North Coast region can offer visitors a diversity of natural beauty and unique experiences with local farmers and ranchers. It can be difficult for small-scale farmers and ranchers to make a living when dealing with production challenges, uncertainty and lack of economies of scale. Our workshops will give agricultural producers contacts and tools to understand regulatory requirements and to develop and market their agritourism enterprises, adding to their income and helping spread the risk of tough production years,” said Penny Leff, UC SAREP Agritourism Coordinator.
Participants will evaluate their own farms or ranches for agritourism potential and consider the costs and potential benefits of various activities. Each will receive the UC ANR published handbook, “Agritourism and Nature Tourism in California,” which will be used as the text for the class. Attendees will hear from experienced agritourism operators and experts in business planning, risk management, regulatory compliance and marketing. Class instructors will provide individual guidance and help participants form a supportive network as they plan their own agritourism or nature tourism businesses.
Registration is now open.
Important: The Mendocino region Agritourism Intensive class is open only to farmers, ranchers and others involved in or planning agritourism in Mendocino, Lake and Sonoma Counties.
Registration:http://ucanr.edu/agtourmendo
Format: 4 participatory 2-hour Zoom meetings, every Wednesday morning from March 3, 2021 through March 24, 2021, and one in-person field day on the site of a Mendocino County agritourism operation (location TBD) on March 31.
Workshop fee: $40 (for all class sessions, class manual mailed to each participant, lunch on March 31)
Information & scholarship options: Penny Leff, paleff@ucanr.edu, 530-902-9763 (cell)
This material is based upon work supported by USDA/NIFA under Award Number 2018-70027-28587.
Mendo agtourwkshop flier
Agroforestry and Climate Smart Agriculture
There has been much buzz and renewed interest recently in planting trees as a tool to combat both...
Healthy Soils Grants Announced!
This week the California Department of Food and Agriculture released the much anticipated Healthy Soils Program awards. Statewide, a grand total of $12.48 million will be supporting 217 projects that build soil health, increase soil organic matter, and decrease greenhouse gas emissions through agricultural land management practices. On a national scale, this funding represents the country's largest investment in building healthy soils as a climate mitigation strategy. This is great news for farmers, ranchers, and the soils of California.
The program funds farmers and ranchers to implement practices such as cover crops, reduced tillage, mulch application, development of grazing management plans, compost application, and the establishment of windbreaks or hedgerows. The awards support both incentive projects and demonstration projects under the umbrella of the Healthy Soils Program. CDFA selected 194 incentives projects to receive $8.7 million in funding across 45 counties and 23 demonstration projects to receive $3.8 million in funding across 16 counties.
So, what happened in Ventura County? I am sure you are eagerly awaiting the local news! In our county, we have 1 demonstration project and 3 incentive projects that received funding. That is a huge increase from the previous round in which Ventura County only received 1 incentive grant. See below for details on the projects funded for the county.
Incentive Projects
Organization |
Brief Description |
Total Funding ($) |
Estimated GHG Reduction (MTCO2eq/yr) |
King & King Ranch |
Converting 32 acres to no-till and planting windbreaks. |
$6,794.94 |
12.6 |
The Abundant Table |
Increase cover crop rotation, plant hedgerows, and apply compost. |
$23,589.79 |
42.2 |
Clow Ranch |
Apply mulch to avocado and lemon orchards. |
$74,778.09 |
3.0 |
Demonstration Project
Organization |
Brief Description |
Total Funding ($) |
Estimated GHG Reduction (MTCO2eq/yr) |
Ventura County RCD + Limoneira |
Research the impacts of various compost and mulch applications on a newly planted lemon orchard. |
$249,546.00 |
21.4 |
For a full list of projects and project descriptions, please go to the websites for the CDFA Healthy Soils Incentive Program and the CDFA Healthy Soils Demonstration Program.
Stay tuned for updates on how these projects progress and opportunities to come see Healthy Soils in action in Ventura County!
Climate smart agriculture encompasses management practices that increase soil carbon sequestration, reduce greenhouse gas emissions, improve yields and efficiencies, and promotes climate resilience. The California Department of Food and Agriculture (CDFA) supports three funding opportunities in climate smart agriculture: the Healthy Soils Program, the State Water Efficiency & Enhancement Program, and the Alternative Manure Management Program.
In a collaborative partnership, CDFA and UC Agriculture and Natural Resources have teamed up to support 10 community education specialists throughout the state to provide technical assistance and outreach for the climate smart agriculture programs. As one of these technical assistance providers, my role is to promote and support the adoption of these programs in Ventura County. If you are interested in working with me, please contact me at amrowe@ucanr.edu.