Posts Tagged: mobile use
New Apps Available for Controlling and Tracking Johnsongrass, a Top Ten Worldwide Weed
Johnsongrass? There's an app for that! JohnsonGrass-JG (Android) and JG-JohnsoGrass (Apple) are...
Application home screen
Johnsongrass
Reaching the Hispanic Millennial Viewer
If you pause to survey the filmmaking and distribution landscape and suddenly wonder when everything changed, you're not alone. And barring an apocalypse, technology promises more change—and at a more rapid pace, to boot.
The changes are not only technological, but they're also demographic. The Millennial cohort is more mobile, technologically savvy and culturally diverse than its predecessors (just wait: the digital-native Generation Z right behind it is even more so across the board). Multicultural Millennials—and Hispanic Millennial viewers in particular—are challenging many of our long-held assumptions about how to tell a visual story (and the proof is in the ratings and ticket sales).
Hispanic Millennials are the single largest cohort in two of our most important media centers (Los Angeles and Miami). Filmmakers and brands alike covet this ascendant demographic, to varying degrees of success and frustration. So how can they be reached?
Mobile Entertainment
Hispanic Millennial viewers consume the plurality of their video entertainment through smartphones—and as smartphone penetration and 4G carriage continues to expand, this proportion will only increase.
Narrative formats that adapt to the reality that the mobile screen is the first screen will capture the Hispanic Millennial viewer's interest. Shorter form content—film shorts, mini-episodes, vignettes, music videos—meet the mobility and attention span demands of a generation untethered from programmed and structured television.
Interestingly, this attention span extends even to mobile advertising, where, according to a 2015 study by the Hispanic Millennial Project, this cohort is more receptive to brand messages on mobile platforms than are other cohorts, a critical factor as distributors try to augment advertising revenue from thinning broadcast viewership.
It's the What, Not the How or Where
This is not to suggest mobile is the only platform for Hispanic Millennials—far from it. If the content they are looking for is not available on one platform (e.g., television or YouTube), Hispanic Millennials will seek out the niche services that can deliver it (subscription services, streaming/over-the-top apps).
Optimism and Identity
Hispanic Millennial viewers are inherently optimistic about the future and their ability to impact it positively, even as they increasingly identify culturally with their ancestral country or region. This unique paradox—one foot seeking connection with the past while the other moves confidently toward the future—creates the backdrop for exploring complex narratives about self-identity, belonging and separateness.
The filmmaker or creative agency who is able to explore these narratives and convey them in a short format stands a good chance to recapture the viewership lost from more traditional media outlets.
Incidentally, this paradox is playing out around the world, as technology brings us closer together, economic mobility is increasingly widespread and entertainment becomes more globally produced and consumed. So chances are, the narrative that captivates the imagination of the Hispanic Millennial in the U.S. will find captivated audiences elsewhere.
Source: Published originally on Shootonline.com, Reaching the Hispanic Millennial Viewer, by Stephen Brooks, December 16, 2016.
IGIS Developed "Wild Pig App" in the news!
IGIS is in the news for the development and release of the Wild Pig Damage App! The app was recently higlighted by Julia Mitric, Food And Sustainability Reporter with Capital Public Radio.
Description of the App: The UC ANR's University of California Cooperative Extension and Informatics and GIS Program have developed a GIS-based mobile application for Apple and Android devices that will collect wild pig damage on range, forest and agricultural lands over time. By taking at least three locations the app will map acreage and geographic location of wild pig damage reported by the users. Cell service at the site is not required to collect data.
The data will be uploaded to a UC ANR server for use by the UC advisors and the specialist that created the app so they may analyze and report data at a county, region, state, national or international level. Private property and user identities are blocked from the general public to maintain the privacy of the users. Public land managers can also use the app. The first efforts are focused on California.
Potential users include ranchers, farmers, forest land owners, managers, and agency personnel such as UCCE Advisors, NRCS, Wildlife Services, etc. In addition, citizen scientists could also report damage on public lands or on private lands if they have access permission by the land owner.
The screen shots below illustrate how the app appears on an Android device
Spatial Technology for Citizen Science at the 2016 California Naturalist Conference
Today marks the end of this year's California Naturalist Conference (http://calnat.ucanr.edu/2016conference/), where IGIS was once again honored to be a contributor at the fantastic gathering. Highlights from the event include:
Working with Greg Ira of the California Naturalist Program, I led a Smartphone GPS and Mapping Skills workshop, which provided an introduction to free and inexpensive apps for collecting map data in the field and creating custom online maps out of the data that you collect. Meanwhile, our friend Ken-ichi Ueda led a similarly themed workshop that covered the outstanding mobile and online app that he developed, iNaturalist (http://www.inaturalist.org/); as a tool for furthering citizen science efforts. Citizen Science was a strong theme in this year's conference and we were pleased to see how much interest participants expressed in using spatial technologies to facilitate greater public engagement in science. Further reinforcing this theme, our UC Cooperative Extension Specialist colleague, Roger Baldwin, had a table at the conference displaying the Wild Pig Damage App that IGIS just built and published to the Google Play Store (https://play.google.com/store/apps/details?id=com.ucanr.wildpigdamage). This app was created through a collaborative effort between UC Cooperative Extension and IGIS to facilitate public collection of spatial records and pictures pertaining to wild pig damage on range, forest and agricultural lands throughout the state of California. On the final night of the conference our IGIS Academic Coordinator, Andy Lyons, presented a poster, which showcased the variety of activities and services that IGIS is currently engaged in, including mobile data collection, web mapping, geospatial analytics, training, and drone operations. Complementing Andy's poster session, I set up an adjacent table display with an assorted of IGIS's new drone equipment. This attracted a lot of attention to the scientific interests of IGIS and prompted many discussions of future applications for drone technology in relation to ecological monitoring and restoration.
I want to thank the leadership of UC ANR's California Naturalist Statewide Program (http://calnat.ucanr.edu/About_the_program/) for inviting IGIS to this year's conference, as well as UC ANR's Program Support Unit for going above and beyond to make it such a great event. The community of people who are involved with the California Naturalist Program are a truly inspiring group of people, and I look forward to our continued cooperation in the future.
Hispanics own credit cards, but prefer other payment methods
Why, then, do Hispanic credit cardholders appear to prefer other methods of payment, such as cash and debit cards?
It's an issue I've studied for several years as part of an Affiliates Management Company work group. The group counts Corey Skadburg, a credit card expert and the director of credit and risk for Coopera sister company TMG Financial Services, among its members.
“The majority of credit card products on the market today are not geared toward the specific needs of the Hispanic market, particularly for those individuals who may not have traditional credit or for whom fees are a major turn off,” Skadburg said. “It's easy to see how that lack of focused attention and customization can feed an apathetic relationship. But this is a market the industry simply can't ignore. We expect to see more credit cards issuers – both large and small – funnel increased resources toward getting it right with Hispanic cardholders in 2016.”
As Coopera has advised work groups, steering committees and industry associations, it's important to recognize the Hispanic market is multifaceted. We know, for instance, not all Hispanic consumers lack traditional credit. We know there are niche and subgroups who all want different things from their financial products, including credit cards. This will be an important consideration as the credit union and other card-issuing industries evolve to serve Hispanic consumers.
Looking ahead, it's possible we may see Hispanic consumers who own a credit card become more active as digital wallets (at least those powered by credit cards) become more popular. That's because Hispanic consumers tend to over-index on all things mobile. Many are mobile banking users and a sizable percentage say they have used mobile payments in the last 12 months. As Apple Pay, Android Pay and Samsung Pay are accepted in more places, we may see more Hispanic credit cardholders activate, use and become increasingly loyal to their cards, albeit through a completely separate brand. Of course, credit cards are not the only payment method available to mobile payment users, so it will be interesting to see how Hispanic consumers, in particular, chose to configure their digital wallets.
Source: CooperaConsulting.com, Hispanics Own Credit Cards, But Prefer Other Payment Methods, by Posted by Miriam De Dios, February 18, 2016.