Foothill Farming
University of California
Foothill Farming

Farm Business Planning: Mission and Vision

1: Mission and Vision
Your farm's mission and vision statements help guide your business.  They help you communicate with customers and suppliers; they help guide your decisions about marketing strategies and enterprises.

A mission statement is a set of guiding principles, including your values, that describe why and how you farm.

A vision statement describes what your farm or ranch, and the community in which it exists, will look like in the future.

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