University of California
ANR Statewide Conference 2018

3D. Communications

Understanding and Effectively Reaching the Latino Community

The Latino community often is misunderstood, especially when we try to convey a specific message; thus our intentions get lost, clouded by stereotypes and misperceptions about the largest ethnic group in the state of California. This session will help the participant understand Latinos better and will provide in a very interactive way the tools to create a successful, cross-generational message. Co-presenters are expected to include important members of the Latino media in California, who will offer tips on working with the news media to reach your audiences most effectively.


Ricardo Vela, NOS Program Manager, Strategic Communications

Lilia O’Hara, Editor Hoy San Diego / San Diego Union-Tribune

Lourdes Sandoval – News Director Univision San Diego / El Centro, Noticias Ya, - Azteca America / Entravison Communications Group

Alejandro Maciel – Editor LA Times / Spanish Edition

Presentation Slides

Strategic Plan Goal #15: Tell ANR's Story



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