Wednesday, April 26, 3:30-5 PM

Participants will learn ways to establish themselves as experts in their field, build relationships with reporters and deliver timely messages for a variety of media. We will discuss how to prepare for an interview, and hone key messages, then record practice interviews. Participants will review the practice interviews to evaluate their delivery. Brief, clear messages are more likely to be quoted in a news story.

Speakers:

Pamela Kan-Rice, Assistant Director, News and Information Outreach
Mike Hsu, Senior Public Information Representative