- Author: Mark Hugo Lopez and Ana Gonzalez-Barrera, pewresearch.orgi
With more than 37 million speakers, Spanish is by far the most spoken non-English language in the U.S. today among people ages 5 and older. It is also one of the fastest-growing, with the number of speakers up 233% since 1980, when there were 11 million Spanish speakers. (The number of Vietnamese speakers grew faster, up 599% over the same period).
As Spanish use has grown, driven primarily by Hispanic immigration and population growth, it has become a part of many aspects of life in the U.S. For example, Spanish is
- Author: Craig Witt, Media post Columnist
Many businesses are already aware of the need to market to the growing Hispanic population in the U.S. in their preferred language. But what is that preferred language? Is it Spanish, English, or a fusion of the two, also known as Spanglish?
This is a very important question that each business must answer in order to reach the highly sought-after B2B market. The answer is more complicated than you think.
Nuanced Expectations for B2B Customers
Because Hispanic millennials in the U.S. use both English and Spanish, marketers often recommend using Spanglish to reach them. However, this marketing is often targeted to retail consumers, not business buyers, and B2B communication is vastly...
- Author: www.natlawreview.com by Alex J. Fajardo
As a result of the unstable economy, many adults have been forced to work longer hours or multiple jobs, resulting in less time to care for their elderly parents at home. This is no exception for America's growing Latino population, who often hold caring for elderly family members in high regard as a cultural tradition.
Government statistics show that Hispanics have a life expectancy of 82 years, longer than non-Hispanic white Americans (78.7 years) and non-Hispanic black Americans (75.1 years). Hispanic women have a life expectancy of 84.3 years. However, according to a poll conducted by Associated Press-NORC Center for Public Affairs Research, fewer than two out of every 10 Hispanics age 40 and older say they are extremely...
- Author: By Jens Manuel Krogstad and Ana Gonzalez-Barrera
About six-in-ten U.S. adult Hispanics (62%) speak English or are bilingual, according to an analysis of the Pew Research Center's 2013 National Survey of Latinos. Hispanics in the United States break down into three groups when it comes to their use of language: 36% are bilingual, 25% mainly use English and 38% mainly use Spanish. Among those who speak English, 59% are bilingual.
Latino adults who are the children of immigrant parents are most likely to be bilingual. Among this group, 50% are bilingual, according to our 2013 survey. As of 2012, Latinos with immigrant parents (defined as those born outside the U.S. or those born...
- Author: Frontiers in Psychology by Eleonora Rossi, Michele Diaz, Judith F. Kroll, & Paola E. Dussias
New research shows late bilinguals are sensitive to unique aspects of second language
RIVERSIDE, Calif. (www.ucr.edu) – Imagine coming across a sentence in English that reads like this: “Mary apple eats her delicious.” For most native-English speakers, the sentence would likely strike you as odd because it doesn't seem to be structured in an order that immediately gets the message across.
It has always been thought that, when adults learn a second language, they face this problem because the grammar of other languages doesn't necessarily match their native language. But, a new study reveals that adults are...