- Author: Linda Forbes
The Sustainable Agriculture Research and Education Program has a new logo. To download the SAREP logo or any UC ANR logo, visit the UC ANR Communications Toolkit at https://ucanr.edu/sites/communicationstoolkit.
In the toolkit, you will find SAREP's new logo with and without text, in English and Spanish:
- Author: Pamela Kan-Rice
PowerPoint slides that give an overview of UC ANR are now available in the ANR communications toolkit. If you are giving a presentation and need some background information about UC ANR, you can select what you need from a set of 14 slides.
The slides – which Vice President Humiston has used to educate UC regents and many other groups – outline ANR's mission, history and public values and provide examples of program impacts and activities. A map shows UC ANR locations. Statewide programs are listed.
In the ANR portal, look for “
- Author: MediaPost.com by Erin Conrad, Columnist
You have likely read the numerous articles and studies that highlight Hispanic consumers in the United States. Particularly, analysts and media tout the incredible growth, young demographics, amplified spending power and hyperactive digital and mobile consumption of the Hispanic market – all of which make it one of the most attractive demographics for marketers. However, U.S. Hispanics are vastly underserved, and the opportunities to reach them through digital remain largely untapped.
According to a recent Google study that surveyed a select panel of senior-level marketers to see if the U.S. Hispanic audience was on their roadmap, most saw 11 to 25% of their company's growth coming from this demographic in the next three...
- Author: Nielsen
Hispanics and Millennials are two of the fastest growing and increasingly important consumer groups in the U.S. So it's no surprise that marketers are eager to understand how to connect with these populations. But to engage with those who fall in both groups, Hispanic Millennials, it is imperative to understand the impact of language in order to optimize messaging for this demographic that increasingly identifies as bilingual.
Research done by Nielsen has demonstrated that bilingual speakers have a number of cognitive advantages over their monolingual peers; however, the neurological impact of...
- Author: Pamela Kan-Rice
A suite of new templates and tools are now available in the UC ANR Branding Tookit 2.0 http://ucanr.edu/sites/toolkit/. New tools include templates for PowerPoint presentations, newsletters, and letterhead. Building on original Toolkit designs and color schemes, the new templates are cleaner and more usable. The designs also take up less space and comply with guidelines for the use of the UC seal. We’ve worked to simplify Toolkit 2.0 based on your feedback and use of the earlier Toolkit’s resources. We also included more elements of the UC ANR continuum while strengthening our common connection to the University of California.
Building on the foundation of the first...