- Author: Whitney Brim-DeForest
UC Rice is now live on social media! We will be posting events that may be of interest to California rice and of course, lots of pictures of California rice country! Please follow us here:
On Facebook: @UCRice
On Instagram: @UCRice
/span>- Author: Mark Bolda
The extensionist of the 2010's is faced with a multitude of choices concerning where he or she will be most effective in transmitting good information to the clientele he has been assigned. While traditional formats like face to face meetings and on site farm calls still work, others liked mailed newsletters have been set aside in many cases for more timely, content rich and effective media, including vehicles like this blog.
On point, some of us Advisors and Specialists have taken to playing around a bit with Twitter, the microblog site which allows a person to keep others up to date on their own doings without having spend hours crafting an article. Personally, if one's business is to connect with a larger audience, I think Twitter can work.
I don't express myself so well on this point, so I'm including below a (mildly inflammatory) piece by Barry Ritholz, a blogger whom I follow pretty closely concerning the use of social media to connect with people in the professional space. The highlight in the middle is mine:
"For years we heard about people tweeting their every move. If you think this is how Twitter still works, you're probably e-mailing your friends jokes on AOL. Twitter has moved on. The looky-loos have long departed. The self-righteous wannabes tweeting over a hundred thousand times are living in their own tiny silos, in their own echo chambers. That's one of the great things about Twitter, when you see somebody hating on you you can check them out and in almost all cases they have almost no followers and no one sees the hate, so you can relax. This is not the network television of yore, this is one jerk with a megaphone in the middle of the prairie with no impact.
So you've got experts in every field tweeting about their findings, what interests them.
When breaking news occurs a hive emerges with tons of data... if you can't adjust on the fly, you don't deserve to be on Twitter, you need remedial reading classes."
I'll rephrase in less forthright language. Twitter has moved on from being the redoubt of the solipsist and the extremist, as in "hey, look where I am" or "hey, this is what I think" over and over again, to a medium for experts to connect quickly, effectively and share with those who are interested in what they think.
Not all a bad thing.
Whole post is below.
And in case you didn't know, we are also on Twitter and YouTube! Follow, like, and watch us today!
https://www.facebook.com/ucipmurban
https://twitter.com/ucipmurban
https://www.youtube.com/user/UCIPM
- Author: Jon Wilson
Today, we made some considerable changes to the Social Media Asset in Site Builder. The changes are on the Twitter side; the Facebook behaviors are unchanged.
Twitter Mode
In contrast to the one-size-fits-all solution of yesterday, there are now three ways you can use the social media asset to display tweets. Each method has its pros and cons.
Above is a screenshot of the 'Edit Asset' page for the updated Social Media Asset in Site Builder 3.
"Search" allows you to display tweets that match a search string.
Pros:
- it allows you to mix and match multiple usernames and hashtags
Cons:
- it is unable to display tweets that are older than 5-14 days (this is Twitter's own limitation on the search index)
Example configuration: @UCANR,#food2025,#bananas,@ANRWebTeam
"User" allows you to display tweets from a single user's timeline
Pros:
- it displays tweets regardless of age, which is great if you want to display tweets for a user who tweets infrequently
Cons:
- it is limited to a single user
Example configuration: @ANRWebTeam
"List" allows you to display tweets from a public twitter list (what is a Twitter list?)
Pros:
- it allows you to display tweets from several users (regardless of the age of each tweet)
- lists are easily configured on Twitter's website
Cons:
- lists can only contain users; no hashtags!
Example configuration: list owner: 'UCANR', list name: 'uc-anr'
Note: Existing social assets configured for twitter have been converted to use the 'Search' mode described above. Of course, you are free to update your assets however you like.
Hopefully, we've made it easier for you to display tweets of interest on your site. Now if you'll excuse me, I need to go retweet a tweet I saw earlier.
El departamento de Agricultura y Recursos Naturales (ANR, por sus siglas en inglés) de la Universidad de California presentó la semana pasada un foro de un día sobre Sistemas Alimentarios Globales. Proveer a ocho millones de personas alimentos de calidad, costeables y accesibles es el tema económico, sociopolítico y ético determinante de nuestros tiempos. Es un reto global. Pero también es un reto para uno de los principales productores agrícolas del mundo. UC se enorgullece de haber proveído la oportunidad de discutir sobre este vital tema.
La charla de Robinson fue seguida por un panel sobre alimentos globales en el que se abordó una serie de asuntos, incluyendo el de GMO, agua, pobreza, acceso a alimentos y salud humana. Los comentarios durante el almuerzo fueron presentados por el líder sobre sustentabilidad, Wes Jackson, del Land Institute de Salina, Kansas, donde la producción agrícola bio diversa tiene gran importancia.
California juega un papel importante en el sistema alimentario global y la sesión de la tarde se dedicó a discutir temas relacionados con California. Varias instituciones, incluyendo la UC y el Departamento de Agricultura de Estados Unidos estuvieron representadas; los productores también participaron. La participación de jóvenes envueltos en el movimiento de justicia alimentaria añadió vitalidad a la discusión; la suya es la generación que sentirá por completo los efectos de las decisiones que tomemos ahora. No obstante que no se logró un consenso en cada uno de los temas, sí surgieron algunos pensamientos sobre la agricultura en California. Somos innovadores, somos de vital importancia para el suministro alimentario nacional y global, y lo que hagamos aquí importa.
Información adicional sobre el programa y los oradores está disponible.
El enlace para la transmisión se localiza en http://food2025.ucanr.edu/webcast.
Esperamos que vea la transmisión y pueda aportar a la conversación. Es algo que vale la pena tener y en lo cual todos tenemos un interés.