UC ANR held a seminar for credentialed journalists on the first day of the World Ag Expo in Tulare. The Feb. 9 seminar featured 11 key UC ANR academics who serve as expert sources for the news media on hot topics.
The seminar was hosted by VP Glenda Humiston. Each of the UCCE advisors and specialists delivered a three-minute synopsis of his or her research and outreach efforts in California, such as the spread of Asian citrus psyllid, adapting to climate change in agriculture, GMOs and more. Afterwards, they fielded questions from the reporters.
“The Newsmakers Seminar was well-attended and well-received by reporters so we plan on hosting a similar event at next year's World Ag Expo,” said Jeannette Warnert, senior public information representative in Strategic Communications, who spearheaded the seminar. “In the fall, we will be looking for academics who are interested in building relationships with reporters to take part in the 2017 event.”
Agricultural trade reporters filed stories on several of the subjects and exchanged business cards with the scientists for future reference. The Kaweah Commonwealth newspaper published two stories by John Elliott about the seminar: On the cutting edge of agriculture: World Ag Expo's Newsmakers Seminar reveals current research and Newsmakers' Seminar reveals current research, Part 2.
The following academics participated in the seminar:
- Beth Grafton-Cardwell, Ph.D. – UC ANR Cooperative Extension specialist in citrus entomology and director of the UC Lindcove Research and Extension Center
- Jeff Dahlberg, Ph.D. – UC ANR Cooperative Extension specialist in agronomic crops and director of the UC Kearney Agricultural Research and Extension Center
- Bob Hutmacher, Ph.D. – UC ANR Cooperative Extension specialist in cotton and director of the UC West Side Research and Extension Center
- Lindsay Jordan – UC ANR Cooperative Extension viticulture advisor for Merced, Mariposa and Madera counties
- Rose Hayden-Smith, Ph.D. – UC ANR Cooperative Extension advisor, editor of the UC Food Observer blog, part of UC President Janet Napolitano's Global Food Initiative
- Themis Michailides, Ph.D. – UC ANR pathology researcher, based at Kearney Ag REC
- Jeff Mitchell, Ph.D. – UC ANR Cooperative Extension specialist in conservation agriculture, based at Kearney Ag REC
- Toby O'Geen, Ph.D. – UC ANR Cooperative Extension specialist in soil resources, based at UC Davis
- Tapan Pathak, Ph.D. – UC ANR Cooperative Extension specialist in climate change adaptation in agriculture, based at UC Merced
- Maurice Pitesky, Ph.D. – UC ANR Cooperative Extension specialist in poultry food safety, based at UC Davis School of Veterinary Medicine
- Alison Van Eenennaam, Ph.D. – UC ANR Cooperative Extension specialist in animal biotechnology, based at UC Davis