- Author: Pamela Kan-Rice
Nearly $125,000 was donated for UC Cooperative Extension and the statewide programs, institutes and research centers that make up UC Agriculture and Natural Resources on GivingTuesday 2021, a globally recognized day of generosity,
“Our giving days are a small, but very important piece of UC ANR's annual fundraising,” said Greg Gibbs, executive director of Development Services. “In the last three months alone, we received two of the largest single gift pledges in our history – totaling $4.8 million to support research and extension.”
For GivingTuesday, on Nov. 30 this year, $40,000 was offered to incentivize giving to UC ANR projects and programs. This included $20,000 in matching funds provided by the California 4-H Foundation and donations from 4-H Foundation Board members designated for the 4-H program. It also included $20,000 awarded for programs that met challenges such as attracting the greatest number of unique donors on GivingTuesday. The prizes were drawn from funds raised throughout the year for UC ANR's Incentive Fund, which is used to encourage giving to all ANR programs.
Some donors left messages about why they support the programs, which collectively reach every county in California:
- “It's not always about what you have or get...it's more about what you give.” – Orange County
- “UCCE brings so much news we can use to the county. Thank you for all you do!” – Glenn County
- “4-H really helped me be a responsible person growing up. I am paying it forward. Thank you to all the adults who donate their time year after year.” – Sonoma County
- “Thank you for all your educational efforts to increase agricultural and native plant literacy!” – Ventura County
- “The 4-H Program helped our daughters develop their communication, leadership, citizenship, new skills and make lifetime friendships with others with the same passion. Our granddaughter enjoys it, too!” – Fresno County
- “UC ANR Elkus Ranch has been a foundational resource for my growing child and many children in the area. Thank you for this important work!” – Bay Area
- “Your work supports our business – flower farming in a way that works with nature. Thank you!” – UC Integrated Pest Management Program supporter
- “Thanks for keeping food safe and safely preserved.” – UC Master Food Preserver supporter
Examples of specific 4-H youth development projects made possible by the GivingTuesday donations include robotics in Placer County and leadership development, sheep and goat projects in Alameda County.
The UC Master Gardener Program will use the funds to develop a demonstration garden in San Luis Obispo County, the Sherwood Demonstration Garden in the Central Sierra, a sensory and pollinator garden in Stanislaus County and gardening projects in other parts of the state.
“These donations reflect donors' appreciation for UC ANR's work in their communities and we are so grateful for their support,” said Glenda Humiston, University of California vice president for agriculture and natural resources.
GivingTuesday is only one of many fundraising activities UC ANR conducts throughout the year.
To learn about other ways to contribute, visit https://donate.ucanr.edu.