The 2020 Giving Tuesday donations for UC Agriculture and Natural Resources have broken records for the organization's previous giving campaigns.
“I am thrilled to report that we raised over $196,000 for UC ANR programs on Giving Tuesday this year – a 49% increase over the $130,000 raised during Giving Tuesday last year!” said Glenda Humiston, University of California vice president for agriculture and natural resources.
UC ANR received 854 gifts from 736 donors during the 24-hour campaign this year; in 2019, 494 donors gave 580 gifts for Giving Tuesday.
“Like most organizations across the country, we were worried that giving would be down,” said Lorna Krkich, executive director of Development Services. “This result is both inspiring and an affirmation of the value our programs provide Californians.”
Before the coronavirus pandemic, UC Cooperative Extension advisors met with farmers to diagnose crop problems and they worked with homeowners and land managers to prepare for wildfire. UC Master Gardener volunteers demonstrated gardening practices for backyard gardeners and 4-H volunteers guided children in leadership and science projects.
In March, shelter-in-place restrictions gave rise to UC Cooperative Extension and other UC ANR employees finding opportunities to address their communities' new and urgent needs.
As restaurants closed, they began helping farmers find new markets for their produce and meat. To avoid public gatherings, UC Master Gardeners and other UC Cooperative Extension programs began offering virtual workshops online. 4-H youth sewed masks for people who needed personal protective equipment. In August, when lightning ignited wildfires all over the state, UC Cooperative Extension advised residents on defensible space around their homes and helped evacuate livestock.
“The resounding success of Giving Tuesday shows that more and more people are beginning to recognize and appreciate the amazing work UC ANR employees do to make life better for Californians,” said Emily Delk, director of annual giving and donor stewardship.
Humiston said, “Many thanks to everyone who gave money to expand research and outreach, and to those who volunteer their time to extend UC ANR programs to more people.”
While COVID-19 has put the world on pause, UC Agriculture and Natural Resources continues to bring the power of UC research in agriculture, natural resources, nutrition, and youth development to local communities to improve the lives of all Californians.
On Tuesday, Dec. 1, UC ANR will be participating in #GivingTuesday, a global day of giving that harnesses the collective power of individuals to celebrate generosity worldwide. #GivingTuesday is held annually on the Tuesday after Thanksgiving, after Black Friday and Cyber Monday.
With the #PushPlayCA theme, UC ANR is counting on the public to help it push past the obstacles of 2020 to serve Californians. Recently UC Cooperative Extension has been helping residents prepare their homes to withstand wildfire, giving virtual gardening lessons to people who want to grow their own food, and helping small family farmers find new markets for their produce after their restaurant contracts were canceled due to COVID-19.
“Gifts to UC ANR help ensure we can continue to provide essential resources and trusted information to the people of California in times of crisis and beyond,” said Glenda Humiston, UC vice president for agriculture and natural resources. “Your investment supports research, education and services in your community and in all 58 counties in California. We can't do it without your help!”
Donors may designate the UC ANR programs or locations to which they wish to donate. The website ucanr.edu/givingtuesday contains links to all UC ANR programs, research and extension centers and UCCE offices.
UC ANR anticipates an exciting campaign thanks in part to generous donors, volunteers, staff and board members who have given a total of $40,000 in matching funds—a tremendous incentive to donors across the state who want to double the impact of their gifts.
Gifts made online starting at 12:01 a.m. on Dec. 1 are eligible to be matched until the matching funds are depleted. “That means stay up late on Nov. 30 to double the value of your gift,” said Emily Delk, UC ANR director of annual giving.
To give gifts and support UC ANR programs and research for a healthier California, visit ucanr.edu/givingtuesday on Dec. 1.
To learn more about what UC ANR is doing in your community, visit https://ucanr.edu and follow @ucanr on social media.
Thanks to everyone who participated, UC ANR's #GivingTuesday campaign was a tremendous success.
“We surpassed our goal of $60,000, raising $85,168,” said Mary Maffly Ciricillo, director of Annual Giving and Individual Gifts. “This is close to a 24 percent increase over last year's Giving Tuesday total of $68,322.”
As an added incentive to potential donors, ANR received over $37,000 in donations toward match challenge funds supporting all of UC ANR programs.
The California 4-H Foundation alone brought in over $32,000. Compared to 2016, there was a 250 percent increase in giving to UC ANR programs – including Master Gardeners, Master Food Preservers, IPM, the REC System, and county offices – totaling over $15,000.
The number of gifts received also rose, from 224 gifts in 2016 to 318 gifts this year. “We even received a gift designated to urban horticulture!” Ciricillo said.
In addition to raising money, the #GivingTuesday social media campaign helped raise the visibility of ANR programs and awareness that programs such as the 4-H Youth Development Program are part of the University of California.
The UC Master Gardener Program team made a video of the unselfies posted on social media by their supporters: https://www.youtube.com/watch?v=xI_tVcNhBcQ.
“We appreciate everyone's cooperation in this fundraising effort and hope we can continue to build on our success for the next #GivingTuesday,” Ciricillo said. “These private funds will help us expand UC ANR's reach.”
Below is a list of funds that donors selected to receive their Giving Tuesday gifts:
- 4-H Foundation UC Donor Funds
- 4-H Undesignated
- Alameda County Master Gardener Fund (Endow)
- Alameda County UCCE - Master Gardeners
- ANR - California Naturalist Scholarship Fund
- ANR - Giving Tuesday Match Fund
- ANR - Master Food Preservers Fund
- ANR - Master Gardener Annual Giving Fund
- ANR Informatics and GIS Fund
- California Institute for Water Resources
- Central Sierra - UCCE
- Colusa County UCCE - Master Gardener Program
- Contra Costa County UCCE Fund
- Desert Research and Extension Center FARM SMART Fund
- El Dorado County UCCE - Master Gardeners
- El Dorado County UCCE - Rangeland Fund
- Elkus Ranch Fund
- Fresno County UCCE
- Hopland REC Fund
- Integrated Pest Management Program Fund
- Kern County - 4-H Program
- Kearney Research and Extension Center Fund
- Los Angeles County UCCE - Master Gardeners
- Los Angeles County UCCE Fund
- Lindcove Research and Extension Center
- Marin Master Gardeners Opportunity Fund
- Merced County Agriculture Extension and Research Endowment
- Merced County UCCE - Master Gardener Fund
- Nutrition Policy Institute General Fund
- Orange County UCCE - Master Food Preserver Fund
- Orange County UCCE Fund
- Plumas County UCCE - Project Learning Tree
- Research and Extension Center System
- Riverside County UCCE - Master Gardeners
- Sacramento County UCCE - Master Gardener Fund
- San Joaquin County UCCE - Master Gardener Fund
- San Mateo County - 4-H Program
- San Mateo County UCCE - Master Gardener Greenhouse
- San Mateo County UCCE Fund
- San Mateo/San Francisco UCCE - Master Gardener Fund
- San Mateo/SF UCCE - Master Food Preserver
- Santa Barbara County 4-H
- Sierra Foothill Research and Extension Center Fund
- Sonoma County UCCE - Citizen Science Projects
- Statewide Master Gardener Endowment Fund
- Statewide Program - Nutrition, Family and Consumer Sciences Program
- Sutter-Yuba Counties UCCE - Master Gardeners
- UC California Naturalist Program
- UCCE Master Gardeners of Orange County
- Urban Horticulture
- Ventura County Master Gardeners
- Ventura County UCCE - Master Gardener Fund
- Ventura County UCCE Fund