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Strawberries and Caneberries
University of California Agriculture and Natural Resources Agriculture and Natural Resources Blogs
FRI, SEP 22 2023
by Roger Duncan
on May 17, 2023 at 10:40 AM
Marketing has always been mainstream. Regenerative agriculture has proven to be a great new marketing term, although most consumers don't really know what it means. Once consumers realize they will pay more for an often inferior product, it may curb their enthusiasm somewhat.
by Mark Bolda
on May 17, 2023 at 4:09 PM
Good point Roger, it's almost an expectation that a successful snack manufacturer be aware of the moods of the consumer when shaping their marketing strategy. It may pass, and it may not, but PepsiCo will be right in there all along selling people what they want.
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