As many of you are no doubt familiar, UC Cooperative Extension, Washington State University and Monterey Bay Marine Sanctuary have been working together this past year field testing five different formulations of biodegradable bed mulch in strawberry. This August 17 you all have the opportunity to come out see how these have performed over the past 8 months on a strawberry ranch south of Castroville, and speak with the growers and scientists who have been involved with this.
Meeting details and information on the flier below. See you there!
I had a friend, a former local businessman, share with me in the course of a conversation how much he valued that my meetings are consistently now being run on time. I couldn't have agreed with him more, and share some of our thoughts below.
The key point we got into about the importance of running a meeting on time is this is being done out of respect for the time of the audience. I almost see it is a contract with the audience; you give me your attention for this span of time, and I will share with you what you came to see and hear. Underlining the adage we all know that time is money, most of the people in our audiences are working people, many times in charge of their own farms and businesses, and their day consists of a lot more than attending an extension event. For example, get the workers ready at seven, meet a salesperson at 1230, and then the electrician for the pump comes at 330, not to mention the myriad of tasks that confront the businessperson at every turn. If your meeting is supposed to end at noon, but instead runs until one, it's not just a disappointment because they might not be able to see and hear what they wanted, but is creating problems for the rest of a lot people's day if they choose to stay the duration.
Some of this lands on the speaker too I know. A speaker can't show up with fifty slides for a twenty minute speaking slot and expect to get through all of it in that short of a time, so they end up going over and pushing not only into other people's speaking time, but inevitably are delaying the entire audience's day as well. Organize your thoughts and slides prior to showtime. A presentation is not for showing all your knowledge on the subject at one go, nor is to be used as a data dump. Use your own time efficiently, and consequently you use the time of your audience efficiently as well.
Mark here. This is the second virtual iteration of my colleague Surendra Dara's incredibly popular field day. Virtual obviously makes it easy for folks further away, and since it will be professionally managed by the UC ANR Program Management, should be easy to attend and participate. Registration (link included in advert below) required. See you there!
The 12th Annual Santa Maria Strawberry Field Day, sponsored by University of California Cooperative Extension, will be held virtually on July 14 from 8 a.m.-11:50 a.m. Pacific.
Register to hear the latest on strawberry research from representatives from the University of California, government and industry.
There is a $10 registration fee that increases to $15 on Wednesday, July 7.
Mark Bolda, UCCE, Santa Cruz and Monterey Counties
Kyle Cobb, advanced.farm
Surendra Dara, UCCE, San Luis Obispo and Santa Barbara Counties
Oleg Daugovish, UCCE Ventura County
Akif Eskalen, UC Davis
Chris Greer, UCCE, San Luis Obispo, Santa Barbara and Ventura Counties
Lottie Martin, Santa Barbara County Ag Commissioner
Dave Peck, Manzanita Berry Farms
Continuing Education credits
California Department of Pesticide Regulation (DPR) 2.5 Other and .5 Laws & Regs (applied for)
Certified Crop Advisers (CCA): 3.5 credits approved
- Author: Mark Bolda
- Author: Bernadine Strik
I was called by a local raspberry grower to figure out the situation depicted below. In short, the fruit has split and both the groups of druplets and the receptacle has separated. Seems to be occurring in similar percentages in both the soil and adjacent substrate production blocks, and loss is around 5% or so. Also, it's notable that the splitting seems to be limited to one cohort of fruit, meaning previous fruit to this set and newly forming ones not splitting very much.
I checked in with Dr. Bernadine Strik from Oregon State University, and she says this is very likely related to irrigation management, meaning that there was an excess of water during the development of this fruit.
Furthermore Dr. Strik says that in her experience excess irrigation during a key time of berry development leads to the receptacle splitting. She finds it more prevalent in substrate production where good irrigation management is more difficult. Additionally, she finds some varieties are more sensitive to this issue than others.
I had a great interview the other day with Taylor Chalstrom of JCS Marketing about our burgeoning Fusarium disease outbreak in strawberry. I am more than a little unsettled by the lack of internal industry funding going towards this serious and growing problem. I outline what Fusarium wilt in strawberry is, what growers can do about it, and of course what research direction we at UC and USDA are currently taking.
It's not a long interview, but I think if you want to get up to date on this before it knocks you down you might want to give it a listen. Copy and paste the bolded phrase below into your browser address bar:
Here's the QR code for the same link: