A suite of new templates and tools are now available in the UC ANR Branding Tookit 2.0 http://ucanr.edu/sites/toolkit/. New tools include templates for PowerPoint presentations, newsletters, and letterhead. Building on original Toolkit designs and color schemes, the new templates are cleaner and more usable. The designs also take up less space and comply with guidelines for the use of the UC seal. We’ve worked to simplify Toolkit 2.0 based on your feedback and use of the earlier Toolkit’s resources. We also included more elements of the UC ANR continuum while strengthening our common connection to the University of California.

Building on the foundation of the first Toolkit and with the launch of the ucanr.edu domain, our goal with Toolkit 2.0 is to provide a consistent and adaptable look and a coherent branding system for UC ANR’s statewide programs, UC Cooperative Extension and the Agriculture Experiment Station. Toolkit 2.0’s new resources connect us to each other and will better inform the people we serve.

In addition to the updated graphic resources and templates in Toolkit 2.0, we have established a consistent set of naming conventions for identifying UC ANR academics and their titles. These and other useful communications conventions are posted in the ANR writing style guide (http://ucanr.org/sites/Toolkit/How-to-guides/ANR_Writing_Style_Guide) and will be used in news releases, web content, business cards and other UC ANR communications.

Of course, the broader UC ANR community utilizes a number of naming conventions and identities.

Although no one system will meet all needs, too many forms of identification confuse our audiences and our supporters. The work that you do proves that the University of California's Division of Agriculture and Natural Resources is the bridge between local issues and the power of UC research. It is UC ANR's advisors, specialists, and faculty who bring practical, science-based answers to Californians.

More templates will be added in the coming months, including templates for truck signage and event banners.

I encourage you to make use of these tools and take every opportunity to identify yourself and your accomplishments as UC ANR. If you have any questions about the use of Toolkit 2.0, suggestions for improvement, or examples you are proud to share, please contact me (rwsams@ucanr.edu) or Cynthia Kintigh (cckintigh@ucanr.edu).

Bob Sams,
Executive Director, CSIT

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This announcement is also posted and archived on the ANR Update pages.