ABC, Univision to launch Fusion for Millennial Hispanics

ABC and Univision will be launching Fusion, a new cable and satellite TV network, targeting millennial Hispanics (ages 16-30) with English-language content reflecting their status as acculturated teens and young adults born in the U.S. The millennials  include many second- or third-generation children of immigrants, who move and live comfortably in the Hispanic and mainstream cultures.

According to AP, which first reported the news, Los Angeles-based Fusion will deliver a combination of news, comedy, and sports. Jorge Ramos and Maria Elena Salinas, who co-host Univision's nightly newscast, will host a news program.

This isn’t Univision's only venture aiming to reach the growing audience of acculturated Hispanic millennials with English-language content. Univision has also invested in El Rey, a new English-language cable TV network created by Comcast and set to launch in December 2013. El Rey will feature content including reality shows, scripted series, news, comedy, music, animation, movies, documentaries and sports programming.

Univision is also investing in its core business of Spanish-language media. In 2012, the broadcaster launched a national, Spanish-language AM radio network featuring local, national and international news. The network, Univision America, includes AM stations in nine major Univision markets: Miami, Chicago, Houston, Dallas, McAllen, TX, El Paso, San Antonio, Las Vegas and Los Angeles.

The network is set to go live Oct. 28.

Source: Published originally on MediaPost.com as ABC, Univision Launch Fusion For Millennial Hispanics, by Erik Saas, October 22, 2013.