Hispanics log in to social media more often than other ethnic groups

The World Wide Web has become a standard part of life, and it appears that social media has become a major part of the online experience. According to a recent survey by American Pulse, The vast majority has at least one social media account; in addition, over half of Adults 18+ (54.5%) says they log in to Facebook once a day or more often, according to the February American Pulse™ Survey. Blacks and Hispanics are even more likely to log in once a day or more on Facebook as well as other online communities.
 
Hispanics are the most avid social media users among ethnic groups. Although Blacks report that they spend the most time online in a given day, self-reported time spent on social media sites is higher among Hispanics. 
 
While Facebook and Twitter remain the most popular social media sites, Pinterest has also gained popularity quite rapidly—15.2% of Adults 18+ say they have an account (for comparison, only 11.1% have an account with check-in site Foursquare). Hispanics appear especially “Pinterested” in the new photo pin board site, as 28.5% say they have an account. 
 
While social media engagement is growing, talks of censorship and pirated content also flourish. Just over a third of Adults 18+ (36.5%) somewhat or strongly agree that offensive content should be censored on the Internet. Blacks are more likely to approve of censorship (51.7%), while Hispanics (38.4%) and Caucasians (35.8%) are less supporting.
 
Over half of Hispanics, Blacks and Caucasians agree that racial slurs in both print and music/videos should be censored. While half of Caucasians (51.6%) would like to see pirated content blocked from the Internet, piracy is not a top concern for Hispanics and Blacks. Hispanics list blocking full websites with offensive content in their Top 5, while Blacks rank censoring foul language in print as a higher priority.
 
Source: PRWeb.com, Hispanics Log In To Social Media More Often than Other Ethnic Groups, According to Latest American Pulse™ Survey, February 23, 2012.