UC ANR increases participation in Giving Day, attracts new donors

Backs of people wearing UC ANR hats backwards with a rainbow on the left side.

As of noon on May 17, at the conclusion of UC ANR Giving Day 2024, generous donors and sponsors gave $57,640 to UC Cooperative Extension and the statewide programs, institutes and research centers that make up UC ANR.

“This show of support demonstrates the impact UC ANR is having in communities and the value that donors place on our work,” said Emily Delk, director of annual giving.

UC ANR Giving Day 2024 brought some notable “wins,” Delk said, including:

Increased participation from groups and programs:Integrated Pest Management, Nutrition Policy Institute, Sustainable Agriculture Research and Education Program, UC Master Gardeners in Butte County, and Master Food Preservers in San Luis Obispo, Tulare, Sonoma and Santa Barbara counties
Self-identified Matching Gift donors for NPI, Master Gardeners in San Francisco/San Mateo counties and Master Gardeners in San Diego County
Return of Tri Counties Bank as sponsor ($2,800)
Incentive prizes to support groups using fundraising best practices ($5,000)
Email and social media promotion attracted an additional $15,500 in donations outside of the 24-hour campaign
Nearly 90% of donors covered transaction fees
UC ANR welcomed 96 new donors

She encourages everyone to reach out to donors to learn more about why they gave and how we can continue to engage them. “Strengthening your relationships is an investment in building lasting support,” Delk said.

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