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Posts Tagged: Spanish
Vela speaks to UC regents about outreach to Latinos
Ricardo Vela, manager of UC ANR's News and Information Outreach in Spanish, spoke to the UC Regents Public Engagement and Development Committee on Nov. 15 about science communication for Latino Californians.
Vela explained that studies show that even Latinos fluent in English may prefer to receive information in their “language of comfort.” He described partnering with Univision/Entravision to promote a COVID-19 vaccination campaign on TV in Mixteco, Zapoteco, Triqui and Purépecha, indigenous Mexican languages.
Vela introduced Josie Huerta of Univision/Entravision, who told the regents that providing science-based information to indigenous Mexican viewers in their native language was important to establish trust with the skeptical audience. The media company ran the vaccination campaign on local TV, radio, Facebook and Instagram with a link to a UC ANR for more information.
“The combined campaigns generated over 1,173,000 engagements of some form,” Huerta said.
The campaign placed the first TV spots broadcast in a language other than English and Spanish on Univision, Vela added.
“It's just amazing the reach that you have and the breadth of folks that you are able to communicate with,” said Regent Janet Reilly, who chairs the committee. “It's so important. I wish we had this in every aspect of the university.”
Reilly called NOS “an example for the rest of the university how we can reach more people and communicate with them effectively.”
Alumni regent-designate Alfonso Salazar noted that his mother was an Expanded Food and Nutrition Education Program educator, visiting Latino families at their Boyle Heights homes in Los Angeles to deliver nutrition information for 25 years. “My mom is known as 'La Señora' in the neighborhood,” Salazar said.
Regent Jose Hernandez told Vela and Huerta, “I think you guys formed the perfect partnership with respect to getting any newsworthy item out to the Latino population. I think really, really we should use you folks as a model for the rest of the university, as Chair Reilly suggested, because you guys are doing it right and I commend you. Muchas gracias."
The meeting was held at UCLA and live streamed.
Watch Vela's 10-minute presentation and the regents' reactions at https://www.youtube.com/watch?v=mTPm58GnnSs&t=4178s.
UC launches Lograr Universidad de California website
UC Office of the President has launched a new website to encourage prospective students and their Spanish-speaking families to prepare for and apply to UC.
Lograr Universidad de California extends a clear message: A UC education is affordable, attainable and within reach.
Feel free to share the website with Spanish-speaking friends, family and acquaintances.
Maser retires after 15 years, educating the community in North County San Diego
About 15 years ago, Mary Maser saw an ad in the classified section of her local newspaper for a job opening with the Expanded Food and Nutrition Education Program serving San Diego County. As a community education specialist with EFNEP, she has provided nutrition lessons for thousands of Spanish-speaking residents until her retirement on July 1.
Maser, who is of Mexican descent and fluent in Spanish, enjoyed working with the Spanish-speaking community in San Diego because it kept her connected to her roots. Before joining University of California Cooperative Extension, Maser taught factory workers English and served as an interpreter in the medical field.
“I've had a lot of different jobs and being fluent in Spanish has helped me in my line of work tremendously,” she said.
“We offer the EFNEP courses in English and Spanish, but a majority of my students were Spanish speakers,” recalled Maser, who taught nutrition education and healthy living practices to adults. Making her students feel as comfortable as possible was important to Maser.
Based on her time with EFNEP, Maser said that she is most proud of her students' dedication.
“I was impressed with the number of students who showed up to every class, wanting to learn, even during the pandemic,” Maser said. When the COVID-19 shelter-in-place mandate hit California, Maser said she started teaching students over the phone.
“I had one student who was spending quality time with family in Tahoe, and I told her that it was okay for us to postpone class,” Maser said. “But she insisted and said she wanted to do it, so we did.”
Maser was the only community education specialist who worked in San Diego's North County. For years, she participated in community events like the Fallbrook Clinic Health Fair, promoting EFNEP and connecting with residents. In 2019, she was recognized by Senator Brian Jones for her work with EFNEP and continued efforts teaching healthy living.
“Many of my students didn't speak English well or at all and had varying levels of education. For some, it was the first class they ever took in their life,” said Maser. “There's a lot of fear and stress they deal with on a daily basis, but it never stopped them from coming to class,” she added, emphasizing how much she admires her students' tenacity to learn.
Shirley Salado, UCCE nutrition supervisor for EFNEP in San Diego County, described Maser as a positive, respectful and considerate teammate. “Mary loved to teach nutrition and fondly cared for the Hispanic community. She was so attentive to her participants, ensuring nutrition knowledge was clearly presented to help families make better healthy choices for their well-being,” Salado said.
In her retirement, Maser is looking forward to traveling and learning another language. “I think Italian would be the easiest for me to learn, and I know a little bit of Portuguese, but I'm also interested in French,” she said.
Maser will also be using retirement to practice what she has preached for so many years, by focusing on her health and wellness.
Norma De la Vega retires as broadcast communications specialist after 13 years
After 13 years of telling the UC ANR story through written articles and video production, Norma De la Vega retired on June 29. De la Vega joined UC ANR's News and Information Outreach in Spanish team in 2009 as a senior writer.
NOS fulfilled UC ANR's vision of developing educational and informational programs in Spanish to serve the Latino community. For more than 40 years, NOS has been producing information formatted for radio, television, and online audiences, and De la Vega has played an instrumental role in helping NOS expand its reach and diversify its creative approach to storytelling.
When she started, most of her writing focused on nutrition, highlighting groups like the Expanded Food and Nutrition Education Program and the Nutrition Policy Institute. “Norma's contributions were spot on,” said NOS Program Manager Ricardo Vela. “Her impact has been bringing the importance of nutrition into the stories that we bring to the community.”
De la Vega earned a bachelor's degree in science communications from Universidad Nacional Autónoma de México in her hometown of Mexico City. “Learning how to produce videos when I went to school was very different than now,” said De la Vega. “We didn't have the kind of cameras we do today.”
Following college, De la Vega worked as a television reporter in Tijuana before moving to San Diego County where she started focusing on writing. Prior to UC ANR, De La Vega worked as a writer for the Enlace Union-Tribune's Spanish newspaper in San Diego for nearly a decade.
Before it became NOS' primary medium for storytelling, De la Vega helped lead the team's video production effort despite her limited experience. “We weren't experts, but we realized the importance of video production to get our information out. It was a team effort,” she said.
In 2010, De la Vega wrote a story and produced a video on the importance of planning for old age. In many cases, adult children had to manage their parent's care without guidance, and most caregivers of the elderly spoke Spanish as their first language and needed more resources to do a better job.
De la Vega's story relied on research conducted by Patti Wooten Swanson, UCCE nutrition, family and consumer science advisor in San Diego. Not only was Swanson honored at the 2013 Galaxy Awards for her contribution to the story, but De la Vega, a member of the NOS team at the time, won first place at the Western Region Television/Video Communications Award Ceremony despite the lack of a Spanish language category.
In 2016, De la Vega produced a video of the first bilingual 4-H club, the result of a partnership with the Community Settlement Association in Riverside County. “A lot of good things were happening at that time and are happening now because ANR is evolving with more bilingual experts on different topics,” De la Vega said.
Although she started as a senior writer, De La Vega evolved and became a broadcast communications specialist. Her success in the role allowed her to become well-connected to other communicators and community leaders. “Norma always had a contact we needed for a story that we were working on,” said Miguel Sanchez, another broadcast communications specialist on the NOS team.
Lisa Rawleigh, NOS administrative assistant, established a personal and professional relationship with De la Vega. “Norma ensured that our Spanish articles were written properly and that we did not miss any accents or typos. I can always count on her to proofread my posts on social media,” said Rawleigh.
De la Vega said that she feels “enormously satisfied” to have worked with a team of fellow pioneers. “Although we were not experts, we learned so much every day and together,” De la Vega said. “Today, there are several experts in the production of community videos, and we helped enrich the graphic archive for UC ANR's community programs. I think our contribution was to lead the way in that direction.”
Looking ahead, De la Vega will be spending her retirement traveling and exploring other countries and cultures. Since she was a girl, De la Vega enjoyed swimming and can't wait to do more of it. “I love to swim because being in the water always makes me feel young,” she said.
Finally, De la Vega will enjoy quality time with her grandchildren, teaching them Spanish and volunteering at the Spanish immersion school they attend.
To read this story in Spanish, visit https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=57440.
ANR celebrates Hispanic Heritage Month
Each year, during Hispanic Heritage Month – from September 15 to October 15 – the country celebrates the culture and contributions of those whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. Latinos comprise 40 percent of California's population and a growing portion of ANR's clientele. The work and contributions of Latino ANR members help to customize ANR's outreach for the Latino community, from immigrants to native-born citizens.
“We greatly appreciate the insight and skills of ANR's Latino academics, educators and staff members,” said VP Glenda Humiston. “They enable us to better serve the diverse population of California.”
This year, News and Information Outreach in Spanish, or NOS, is highlighting the work of five Hispanic ANR members whose passion to work in their communities have contributed to better lives for their fellow residents.
“The Latino community is thriving, and growing politically and financially with the help of ANR,” said Ricardo Vela, NOS manager.
NOS has produced videos showcasing the work of Myriam Acevedo, UCCE nutrition educator in Riverside County; Nelly Camacho, UCCE food educator in Alameda County; Carmen Gispert, UCCE area viticulture and pest management advisor based in Indio; Ramiro Lobo, UCCE small farms and agricultural economics advisor in San Diego County; and José Luis Aguiar, UCCE agricultural advisor for Riverside County based in Indio.
See their stories at http://espanol.ucanr.edu, Facebook at https://www.facebook.com/ucnos, and Twitter @UCANRnos.
