Posts Tagged: Linda Forbes

Two-minute communications survey – plus a prize drawing

We need your input to help us evaluate the various internal communications platforms used at ANR and to develop a strategy aligned with communication best practices. Please take a two-minute survey to share your thoughts: https://ucanr.edu/survey/survey.cfm?surveynumber=27524.

All survey responses (with names included) will be entered into a drawing for a $25 Starbucks gift card. That's a lot of coffee for two minutes of your time! 

Thank you in advance for helping to shape the efficiency and effectiveness of internal communications at UC ANR.

While we are rethinking how to deliver internal news to employees, we are continuing to email high-priority announcements via ANR Update and putting other stories into the ANR Report blog https://ucanr.edu/sites/anrstaff/anrreport.

Linda Forbes 
Strategic Communications Director

 

View or leave comments for ANR Leadership at http://ucanr.edu/sites/ANRUpdate/Comments.

This announcement is also posted and archived on the ANR Update pages.

UC ANR website gets a new look

Colleagues,

Last month, Strategic Communications and IT “soft-launched” the website redesign project to test the site in the live environment and complete bug fixes before an official launch was announced. Bug fixes are complete, so we are now happy to share broadly that the site is live.

Why the new design?

Goals of the web design project include:

• Improve the content structure and new top down navigation for the ucanr.edu home page and high level pages beneath ucanr.edu
• Increase utility and discoverability of news and event information on ucanr.edu
• Resolve major brand inconsistencies across the Division's web presence
• Better showcase the impacts of UCANR's work
• Implement a workflow structure; update content workflows and curation strategy
• Implement new design elements that will update the appearance of all 600 Site Builder sites

What is the scope of the redesign project?

The website redesign project has two areas of scope. The first was to refresh the design of the main ucanr.edu website, comprised of the top few pages of news, events and educational content for the Division. This content is now broken out into six focus areas (aka brand strengths) and managed through editorial workflows in Strategic Communications. The second area of scope is making the designs compatible with all Division websites without a significant impact to website owners. This second area of work is happening now, and IT has begun rolling out websites using the new design. You can learn more about the second phase here.

How can you share your feedback on the first phase?

There is a feedback link on the lower right side of the home page footer. We welcome your input.

What's next for ucanr.edu?

CSIT is meeting with leadership next month to establish the long-term strategy for evolving the website to (1) better address the core goal of making educational content easily discoverable by our target audiences and (2) effectively showcase the impact and value of ANR as a whole to increase awareness and support of our programs.

Please don't hesitate to contact me if you have questions or comments about editorial workflows or feature ideas for the home page. 

Linda Forbes
Director of Strategic Communications

 

View or leave comments for ANR Leadership at http://ucanr.edu/sites/ANRUpdate/Comments.

This announcement is also posted and archived on the ANR Update pages.

Forbes joins ANR as Strategic Communications director

I am pleased to announce that Linda Forbes has accepted our position as UC ANR Strategic Communications director, effective Feb. 19.

Forbes brings over 15 years of communications experience as a marketing and branding leader in the private sector and most recently at UC Davis. Since 2012, she served as associate director of marketing at UC Davis, leading initiatives such as the award-winning monthly Aggie Tip Sheet and major advertising campaigns, as well as collaborating with campus colleagues to promote the impact and value of UC Davis on a variety of digital platforms. If you fly out of the Sacramento airport, you may have seen ads from the last campaign she led, like the “You sip, we solve” ad showcasing UC Davis advances in protecting the water supply.

Before coming to UC, she led marketing for a statewide accounting firm and managed an automotive aftermarket brand. But Linda, whose father was a USDA veterinarian, had a desire to contribute her skills to an organization that solves agricultural and environmental issues. 

We look forward to having Linda lead our efforts to transform ANR from the university's “best kept secret” to a well-known, valued service. Please join me in welcoming Linda Forbes to ANR! She is located in the ANR building in room 175.

Wendy Powers
Associate Vice President

 

View or leave comments for ANR Leadership at http://ucanr.edu/sites/ANRUpdate/Comments.

This announcement is also posted and archived on the ANR Update pages.

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