Posts Tagged: logo
When ANR employees attend meetings via Zoom, now they can use blue backgrounds that feature the UC ANR or UC Cooperative Extension logos. The images serve to remind your associates who you represent as well as mask distracting objects around you. The professional images were designed by Will Suckow, senior artist in Communication Services.
The files can be downloaded from the Communications Toolkit in the ANR portal. To download the UC ANR Zoom background, click on UC ANR under Logos and Templates Downloads.
To download the UCCE file, click on UCCE under Logo & Templates Downloads.
In Zoom's video settings, it is important to make sure the camera is set to 16:9 so the video format will fit the background.
Brand Toolkit contains close to 1,000 assets—everything from logos to business cards to PowerPoint templates. Updating those assets is a daunting task and a challenging brand management issue.
This multi-level brand approach is not unprecedented. A good example is how UC Berkeley handles their brand package. There's a high-level brand for the campus and other sub-brands, like the script Cal and iterations of the Golden Bear. Each has a place in the brand family. This is especially applicable for well-recognized, even well-loved brands with a lot of brand equity—like the script Cal, the vintage bear, or even 4-H, UCCE, Master Gardener and others in our own brand package.
Brand Toolkit. Future changes to the sub-brand packages will be minimal and won't be incorporated into the sub-brand packages for at least 8 to 12 months.