ANR Employees
University of California
ANR Employees

Posts Tagged: logo

Zoom backgrounds with ANR and UCCE logos available

UCCE Zoom background

When ANR employees attend meetings via Zoom, now they can use blue backgrounds that feature the UC ANR or UC Cooperative Extension logos. The images serve to remind your associates who you represent as well as mask distracting objects around you. The professional images were designed by Will Suckow, senior artist in Communication Services.

The files can be downloaded from the Communications Toolkit in the ANR portal. To download the UC ANR Zoom background, click on UC ANR under Logos and Templates Downloads.

To download the UCCE file, click on UCCE under Logo & Templates Downloads.

In Zoom's video settings, it is important to make sure the camera is set to 16:9 so the video format will fit the background.

UC ANR Zoom background
Posted on Thursday, October 29, 2020 at 2:24 PM
Tags: logo (2), October 2020 (12), Zoom (4)

Should you be using a new UC ANR logo? Probably not

With the launch of the We Are UC ANR awareness campaign, you've no doubt noticed the ANR logo has been given a makeover, and you may be wondering if you need to be using the new brand. In most cases, the answer is "No." 

Vintage bear
This new look for the top-level brand is being rolled out slowly with digital implementation first. We know that folks have invested in signage, shirts, printed collateral materials and other durable items, and we're not going to ask that any of these items be changed. Additionally, the Brand Toolkit contains close to 1,000 assets—everything from logos to business cards to PowerPoint templates. Updating those assets is a daunting task and a challenging brand management issue.

Fierce bear

Berkeley Brands

This multi-level brand approach is not unprecedented. A good example is how UC Berkeley handles their brand package. There's a high-level brand for the campus and other sub-brands, like the script Cal and iterations of the Golden Bear. Each has a place in the brand family. This is especially applicable for well-recognized, even well-loved brands with a lot of brand equity—like the script Cal, the vintage bear, or even 4-H, UCCE, Master Gardener and others in our own brand package. 

Cal script
Over the coming weeks, as we roll out the re-design of the high-level pages of the website, you'll see the new ANR brand in action. If you need to order durable items there is no need to delay; feel free to use the current brand packages available in the Brand Toolkit.  Future changes to the sub-brand packages will be minimal and won't be incorporated into the sub-brand packages for at least 8 to 12 months.

Posted on Wednesday, May 31, 2017 at 11:15 AM
  • Author: Cynthia Kintigh
Tags: Brand Toolkit (5), Cynthia Kintigh (2), logo (2), May 2017 (13)
 
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