Unifying, Communicating and Advocating: Video and Knowledge Stream

We are finishing the year strong and planning for success in 2020.

Videos for all? 

Consumers seek practical information from how-to videos.

In our digital and always-connected age, it seems almost everyone loves a good video. Did you know “how to” videos are the second most popular type of video viewed on YouTube (behind “product review” videos)? Videos are a great way to share your practical information. 

To help ANR staff and academics learn to make effective videos, the Strategic Initiatives leaders are planning a series of “how to produce good video” workshops. Stay tuned for early 2020.  

Want to get involved? We welcome suggestions (content) that you can send to any of the SI leaders. We also welcome suggestions on people to help plan and implement the video workshops. We will also support webinars on this topic (e.g., WebANR or SI Spotlight Webinars).

The workshops will be implemented in partnership with Strategic Communications, News and Information Outreach in Spanish (NOS), UC IPM and the Communications Advisory Board.

Knowledge Stream gains traction 

Knowledge Stream stories connect people to solutions for their real-world problems.

Got practical information to help people? You can help people find your practical information. Interest in and contributions to the Knowledge Stream blog (“news you can use”) is growing. These practical stories connect people to solutions for their real-world problems. The stories are not only featured in the Knowledge Stream blog, but can be featured on one of the six Focus Areas of the ANR website and/or one of the flexible UC ANR home page tiles.

Submit your story at https://ucanr.edu/blogs/KnowledgeStream. Remember to include links to your practical information sources.

SI leadership team

For more information, contact your SI leadership team: 

• Jim Farrar (EIPD)
• David Lewis (Water)
• David Lile (SNE)
• Deanne Meyer (SFS)
• Lynn Schmitt-McQuitty (HFC)
• Mark Bell (Strategic Initiatives and Statewide Programs)

Read more