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Posts Tagged: Dora Garay
Facebook Live offers advisors, educators opportunity to reach new audiences
As UC Agriculture and Natural Resources strives to extend its information to more Californians, Strategic Communications has begun using Facebook Live.
The platform has allowed engagement with members of the public who aren't familiar with UC Cooperative Extension, according to Doralicia Garay, UC ANR's social media strategist. She encourages UCCE advisors and educators to consider it as another outreach tool.
She recommends two or three people deliver a 10- to 15-minute presentation, followed by a Q&A session.
“Take advantage of this great opportunity to share research results, practical information, and innovative solutions with our online community,” Garay said. “On average, Facebook Live sessions on UC ANR's page reach 3,000 users and yield user-generated questions. Once the live session is complete, you can share the video on your own platforms.”
The first Facebook Live was held in August during the Caldor Fire as part of an award-winning wildfire preparedness campaign. The wildfire Facebook Live featured UCCE forestry advisors Susie Kocher in the Central Sierra and Yana Valachovic in Humboldt-Del Norte and Steve Quarles, emeritus UCCE wood durability advisor, to raise awareness of UC ANR fire tools and resources. While they received a dozen questions from the live audience, cross-promoting the Facebook Live across all social media platforms resulted in 3,000 impressions after the event.
“The wildfire recording remains on UC ANR's Facebook page so people searching for wildfire information on Facebook can find it,” Garay said.
To reach underserved, urban Black and Latino communities, Garay and Conor McCabe, UC ANR's Global Food Initiative fellow, recently organized a nutrition Facebook Live on how to find healthy food options that fit your lifestyle. Over the lunch break on April 7, Javier Miramontes, UC Extended Food and Nutrition Education Program nutrition and program supervisor for Orange County; Aba Ramirez; UC adult EFNEP nutrition educator for Los Angeles County; and Mary Blackburn, UC Cooperative Extension nutrition, family and consumer sciences advisor for Alameda County; gave a webinar. The recording was promoted to Facebook users in urban zip codes.
“Over 30 people tuned into the Facebook Live and 23,000 watched the recording after it was distributed targeting specific urban zip codes,” McCabe said.
For more information about using Facebook Live, contact Garay at dgaray@ucanr.edu.
Get social media advice Wednesdays at 11 a.m.
Garay offers virtual office hours every Wednesday at 11 a.m. Join by the Zoom link below. If you need to arrange to meet at another time, email her at dgaray@ucanr.edu.
Join Zoom Meeting
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Meeting ID: 914 0825 7262
Passcode: 922249
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Meeting ID: 914 0825 7262
Find your local number: https://ucanr.zoom.us/u/abNLuVPHzv
Names in the News
Barman named UCCE IPM advisor in Imperial County
Apurba Barman joined UC Cooperative Extension as low desert integrated pest management advisor on Jan. 11, 2021. He will be headquartered at the UCCE Imperial County office, which adjoins the UC Desert Research and Extension Center in Holtville.
"I am very excited for my new role as an IPM advisor based in Southern California and for the opportunity to serve one of the most important vegetable production regions in the state,” Barman said. “The diversity and intensity of crop production in this region demand targeted research to solve pest management issues and effective extension programs to reach diverse clientele. I feel prepared for this job with my experience and passion to serve the community.”
Barman earned a bachelor's degree at Assam Agricultural University in India, and master's degrees in Indiana and at Texas Tech University, Lubbock. In 2011, he completed a doctorate degree at Texas A&M University in College Station, where he developed a research program to understand the extent of damage and management of thrips in the Texas High Plains region.
Barman comes to UC Cooperative Extension from the University of Georgia, where he led a whitefly monitoring and management progress across cropping systems in the southern region the state.
Barman can be reached at (209) 285-9810 and akbarman@ucanr.edu. His Twitter handle is @Ento_Barman.
Tian joins UCCE as viticulture advisor in Kern County
Tian Tian has been named the UC Cooperative Extension viticulture advisor in Kern County, beginning Jan. 4, 2021. Tian previously served as a graduate research assistant at Oregon State University in Corvallis, where she conducted experiments and statistical analyses of data sets while completing her doctoral degree.
“I feel very excited to join UC Cooperative Extension and be part of this collaborative group,” Tian said. “I look forward to working with local growers and industry to improve management practices in the vineyard and increase the profit margin of table grape production.”
Tian earned a master's degree at California State University, Fresno, and a bachelor's degree at Northwest Agriculture and Forestry University, China, both in viticulture and enology. For several years she worked in industry, including an internship at E. & J. Gallo Winery in Modesto and as the assistant vineyard manager at Berryessa Gap Vineyard in Winters.
Tian's doctoral research focused on development of better guidelines for vineyard nitrogen management for growers in the Willamette Valley. She and the research team evaluated the influences of vineyard nitrogen on vine productivity, fruit composition and wine characteristics in chardonnay and pinot noir.
Tian can be reached at titian@ucanr.edu. Her Twitter handle is @TianUcce.
Garay named social media strategist
Dora Garay joined UC ANR as a social media strategist on Jan. 19. She brings over 15 years of communications experience, most recently serving as the digital marketing specialist at Everett Community College in Washington, where she managed more than 20 college-wide social media accounts and conducted innovative marketing campaigns in both English and Spanish.
Garay has a track record of engaging and empowering communities through her effective communications strategies and social media expertise. Along with more than a decade of working with digital media, her experience includes producing news and education segments for Univision, a top-rated television network.
Garay earned a bachelor of arts in political science at UC Berkeley and a Master of Communication in Digital Media at University of Washington.
She will be based in the UC ANR building in Davis and can be reached at dgaray@ucanr.edu and (510) 630-5622. Her Twitter handle is @DoraliciaGaray.
Flavell remains interim director of Sierra Foothill REC
An internal search to fill the director position at Sierra Foothills REC was conducted during November-December 2020. Unfortunately, no applications were received. UCANR leadership and UC Livestock & Natural Resources academics are exploring options to provide sustained leadership for SFREC.
In the meantime, SFREC superintendent Dustin Flavell will continue to oversee the center. Flavell has served as interim director since September, when Jeremy James left UC ANR to become department chair of Natural Resources at Cal Poly San Luis Obispo.
DOE honors Sanchez for carbon removal research
The U.S. Department of Energy (DOE) granted a Secretary of Energy Achievement Award to a team including UC assistant Cooperative Extension specialist Daniel Sanchez and Ph.D. candidate Bodie Cabiyo in the Department of Environmental Science, Policy, and Management at UC Berkeley.
Sanchez and Cabiyo's team "Getting to Neutral Carbon Emissions" was selected for their outstanding service and research contributions, both to the agency's mission and the benefit of the nation, in greenhouse gas emissions reduction scholarship.
The team's final report, titled “Getting to Neutral: Options for Negative Carbon Emissions in California,” provides a comprehensive study of technologies that remove carbon dioxide from the atmosphere. It offers frameworks for developing public policy and legislative action based on scientific data to help California achieve carbon neutrality by 2045 or sooner. Sanchez and Cabiyo contributed research to help estimate the amount of forest biomass that can be used in negative emission pathways, as a result of managing 1 million acres of forest each year. They used economically driven models to identify the most cost-efficient forest management strategies for the team's Forest Carbon Plan goals.
The award is one of the highest internal, non-monetary recognitions that DOE employees and contractors can receive.
Mitchell receives No-Till Innovator Research & Education award
Jeffrey Mitchell, UC Cooperative Extension specialist, received the No-Till Innovator Research & Education award for his commitment to the advancement of no-till farming systems.
Mitchell, who is based at Kearney Agricultural Research and Extension Center, has been a pioneer in design, research, knowledge generation and extension in conservation cropping systems in California. With his dedication, these conservation cropping systems are now beginning to be gradually adopted in the state and are receiving much attention from growers, extension, industry, educational institutions, state and federal government agencies, and non-governmental agencies, says Anil Shrestha, chair of the department of Viticulture and Enology at Fresno State University.
Initially, Mitchell established the UC Conservation Tillage Workgroup that was primarily focused on no-till systems. Later, he expanded the workgroup and established the Conservation Agriculture Systems Initiative (CASI) group with a broader conservation systems approach. CASI won the No-Till Innovator Award in 2018.
Mitchell expanded his work to vegetable crops and is among the first in the U.S. to work on these systems combined with precision irrigation technology. Mitchell organizes the CASI Workgroup Field Days and Demonstrations at the UC West Side Research and Extension Center.
An important part of Mitchell's research and education efforts has emphasized evaluations of the impacts and tradeoffs that reduced disturbance tillage and cover cropping have on soil and cropping system function.
Based on a long-term study dating to 1999, Mitchell worked with a team that documented that no-till and cover crop practices in sorghum, cotton, corn, wheat and tomato could not only maintain productivity, but also greatly impact a number of important soil quality indicators — including higher soil carbon and nitrogen, aggregation and infiltration. This work has documented that significant positive changes have occurred even in the arid, irrigated soils in the San Joaquin Valley.
Wang honored for olive research
Selina Wang, research director at the UC Davis Olive Center and UC Cooperative Extension specialist in the UC Davis Department of Food Science and Technology, recently received the Olive Wellness Institute's inaugural award for achievement in olive science research.
Wang joined the Olive Center as a postdoctoral researcher in 2010 and became research director in 2011, leading the center's research efforts in olive oil quality, authenticity and standardization. She took on her Cooperative Extension duties in 2018. “I still do the work I've been doing with olives and olive oil, but now I cover all the crops that are important for California,” she said.
Research from the Olive Center contributed to the scientific basis for the establishment of California grade and labeling standards for olive oil, refined-olive oil and olive-pomace oil. Under the standards, producers of greater than 5,000 gallons per year must test every lot of oil for quality, thereby instilling confidence in consumers.
Wang said she looks forward to continued research on maximizing quality, health benefits, yield and sustainability — in the field and in processing. “We've made a tremendous amount of progress in the past decade, and there's more work to be done, especially in response to climate change,” she said. “I will continue extension with the growers and processors and education with the students at UC Davis who are the future leaders.”
Dan Flynn, the recently retired Olive Center director, nominated Wang for the award. “Dr. Wang stands among the very best people I have worked with,” he said. “Her independent and significant research achievement, skill at attracting financial backing and resources, ability to inspire students, robust work ethic, dedication to the public interest and exceptional interpersonal skills place her among the noteworthy olive scientists globally.” – UC Davis News and Media Relations
Khan elected to national hydrologic science board
Safeeq Khan, assistant UC Cooperative Extension specialist for water and watershed sciences based at UC Merced, has been elected to the board of directors for the Consortium of Universities for the Advancement of Hydrologic Science, Inc. (CUAHSI).
Sponsored by the National Science Foundation, CUAHSI is a non-profit organization with a mission to serve the interdisciplinary water science community in promoting and expanding formal and informal educational opportunities.
Gosliner to serve on Farm to School Working Group subcommittee
Gosliner was recommended to participate in the Health Systems Data subcommittee because of her experience in measuring impact for food systems projects.
As a subcommittee member, Gosliner will help create a unified vision for the future of farm to school in California. The group will meet January 2021 through October 2021, culminating in the publishing of a “Roadmap to Success” for California's farm to school movement.
“Our state leaders recognize the need to transform our food system into one that is climate-smart, equitable, resilient, reflective of all of California's diverse cultures, and accessible to all,” said Ross and Siebel Newsom. “We know school nutrition is a key element of this transformation, and a recent $10m budget allocation from Governor Newsom shows the state is making a serious effort to expand its impact.”
