Welcome to the UCANR Niche Marketing Website!
What is Livestock Niche marketing? Simply put, niche marketing addresses specific consumer demands for diversified products while enabling producers to take a more active role in price determination. These unique production systems create opportunities for both small and large scale producers who are interested in raising livestock from pasture to plate.
On this site you can learn more about California niche marketing practices for a variety of species including cattle, sheep, goats, and swine. Specifically this site provides information on California harvesting locations, economics, animal nutrition, and California rules and regulations.