University of California
ANR Statewide Conference 2018

2D. Communications

Telling ANR's Story More Effectively

UC ANR has often been described as the UC system's best kept secret. While this is flattering on one level, it doesn't cement UC ANR in the minds of our stakeholders or help us demonstrate why our work should be valued and trusted. Learn how you can elevate your program and reach more constituents by connecting to ANR's brand promise and key messages through a variety of message platforms.

Telling ANR’s Story: Elevate your program with a content strategy

Cynthia Kintigh, Marketing Director, Communication Services and Information Technology

Rose Hayden-Smith, Editor of the UC Food Observer and Advisor

Liz Sizensky, Communication Specialist, Communication Services and Information Technology


Strategic Goal #16: Tell ANR's Story

Planning Committee: Mike Janes

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