Strawberries and Caneberries

The idea of "confirmation bias", which is the tendency to interpret new evidence as confirmation of one's existing beliefs or theories, has been covered before in the abstract in this blog as being a route to erroneous judgment and mistakes on the farm.

The 2019 UCCE Annual Strawberry Production Research meeting for the Central Coast is set to take place February 14 at the usual location at the Elk's Lodge in Watsonville.

I spent some time over the holidays doing some reading, and one intriguing book I finished was the recently published "Bad Blood" by John Carreyrou of the Wall Street Journal.

As most people in the berry industry, I believe quite strongly that there is a lot of variation in strawberry bed temperatures. Sides that face the sun longer tend to be warmer and those that don't are cooler.

A lot of growers already know this, but here we have a clear (no pun intended) demonstration that the thin colored plastics deployed as mulch in our strawberries are not as opaque as one would think.