- Author: Saoimanu Sope
After 13 years of telling the UC ANR story through written articles and video production, Norma De la Vega retired on June 29. De la Vega joined UC ANR's News and Information Outreach in Spanish team in 2009 as a senior writer.
NOS fulfilled UC ANR's vision of developing educational and informational programs in Spanish to serve the Latino community. For more than 40 years, NOS has been producing information formatted for radio, television, and online audiences, and De la Vega has played an instrumental role in helping NOS expand its reach and diversify its creative approach to storytelling.
When she started, most of her writing focused on nutrition, highlighting groups like the Expanded Food and Nutrition Education Program and the Nutrition Policy Institute. “Norma's contributions were spot on,” said NOS Program Manager Ricardo Vela. “Her impact has been bringing the importance of nutrition into the stories that we bring to the community.”
De la Vega earned a bachelor's degree in science communications from Universidad Nacional Autónoma de México in her hometown of Mexico City. “Learning how to produce videos when I went to school was very different than now,” said De la Vega. “We didn't have the kind of cameras we do today.”
Following college, De la Vega worked as a television reporter in Tijuana before moving to San Diego County where she started focusing on writing. Prior to UC ANR, De La Vega worked as a writer for the Enlace Union-Tribune's Spanish newspaper in San Diego for nearly a decade.
Before it became NOS' primary medium for storytelling, De la Vega helped lead the team's video production effort despite her limited experience. “We weren't experts, but we realized the importance of video production to get our information out. It was a team effort,” she said.
In 2010, De la Vega wrote a story and produced a video on the importance of planning for old age. In many cases, adult children had to manage their parent's care without guidance, and most caregivers of the elderly spoke Spanish as their first language and needed more resources to do a better job.
De la Vega's story relied on research conducted by Patti Wooten Swanson, UCCE nutrition, family and consumer science advisor in San Diego. Not only was Swanson honored at the 2013 Galaxy Awards for her contribution to the story, but De la Vega, a member of the NOS team at the time, won first place at the Western Region Television/Video Communications Award Ceremony despite the lack of a Spanish language category.
In 2016, De la Vega produced a video of the first bilingual 4-H club, the result of a partnership with the Community Settlement Association in Riverside County. “A lot of good things were happening at that time and are happening now because ANR is evolving with more bilingual experts on different topics,” De la Vega said.
Although she started as a senior writer, De La Vega evolved and became a broadcast communications specialist. Her success in the role allowed her to become well-connected to other communicators and community leaders. “Norma always had a contact we needed for a story that we were working on,” said Miguel Sanchez, another broadcast communications specialist on the NOS team.
Lisa Rawleigh, NOS administrative assistant, established a personal and professional relationship with De la Vega. “Norma ensured that our Spanish articles were written properly and that we did not miss any accents or typos. I can always count on her to proofread my posts on social media,” said Rawleigh.
De la Vega said that she feels “enormously satisfied” to have worked with a team of fellow pioneers. “Although we were not experts, we learned so much every day and together,” De la Vega said. “Today, there are several experts in the production of community videos, and we helped enrich the graphic archive for UC ANR's community programs. I think our contribution was to lead the way in that direction.”
Looking ahead, De la Vega will be spending her retirement traveling and exploring other countries and cultures. Since she was a girl, De la Vega enjoyed swimming and can't wait to do more of it. “I love to swim because being in the water always makes me feel young,” she said.
Finally, De la Vega will enjoy quality time with her grandchildren, teaching them Spanish and volunteering at the Spanish immersion school they attend.
To read this story in Spanish, visit https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=57440.
- Author: Mike Hsu
The Fresno-Merced Future of Food Innovation Initiative (F3) – of which UC ANR is an anchor institution – took a big step forward during the UC Regents meeting May 18.
The Regents unanimously approved the formation of F3 Innovate – a new 501(c)(3) nonprofit that will raise funds for the partnership initiative that also includes the Central Valley Community Foundation (CVCF), California Department of Food and Agriculture, UC Merced and CSU Fresno.
Largely funded by a $65 million Build Back Better grant from the U.S. Economic Development Administration, F3 aims to advance innovation and entrepreneurship in agrifood technology, strengthen food systems, bolster local and regional economies, and bring greater prosperity to the San Joaquin Valley and beyond.
The new F3 Innovate nonprofit will focus on agrifood systems research and commercialization, services for micro-enterprises and small businesses in under-resourced communities, ag-tech innovation seed funding, and building a talent pipeline to sustain these efforts.
“This 501(c)(3) is critical to all of that, because it really lets us bring together the public and private partners, and ensures that broader stakeholder participation and benefit,” said Glenda Humiston, UC vice president for agriculture and natural resources, during her presentation to the Regents (view recording of the meeting).
UC Merced Chancellor Juan Sánchez Muñoz and CVCF President and CEO Ashley Swearengin also spoke passionately during the meeting about the need to form the nonprofit as a key connector and catalyst for the F3 initiative.
F3 – and the new F3 Innovate – will continue to take shape through the work of Gabe Youtsey, UC ANR chief innovation officer; Josh Viers, associate dean for research of UC Merced's School of Engineering; and many other academics and staff across UC ANR and UC.
"Establishing F3 Innovate as a 501(c)(3) nonprofit organization is a strategic move designed to unlock and accelerate agriculture technology from lab to market. It will pave the way for a wider range of collaboration opportunities between the UC and industry, and ensure the inclusion and representation of all our stakeholders, from small and socially disadvantaged farmers to startups and corporates," said Youtsey, who is also founder of The VINE, UC ANR's Innovation & Entrepreneurship program that is co-leading F3.
"The UC Regents were enthusiastic about this partnership as it aligns perfectly with our mission of transforming cutting-edge agricultural research into practical, market-ready solutions while doing the hard work of engaging our local workers, communities and farmers to adopt these new technologies," Youtsey added. "It enables us to foster deep and meaningful collaborative relationships with industry partners, advancing technology commercialization that is inclusive and truly beneficial to all involved."
- Author: Mike Hsu
Serving Amador, Calaveras, El Dorado and Tuolumne counties, UC Cooperative Extension advisor Lynn Wunderlich was formally assigned to focus on viticulture and integrated pest management in the region. But her innate curiosity – as well as her dedication to meeting the wide-ranging needs of local communities – led her to develop expertise in a remarkable array of topics.
“That was both the challenge and the opportunity of being a foothill farm advisor – lots of small farms, lots of diverse agriculture, so I got to do some cool things,” said Wunderlich, who is set to retire on July 1. “To serve the needs of the clientele up here was very gratifying and interesting.”
Wunderlich earned her bachelor's degree in bacteriology and plant pathology from University of Wisconsin-Madison and her master's in plant protection and pest management from UC Davis. After several years as a UCCE staff research associate in Ventura and Monterey counties, Wunderlich began as a UCCE farm advisor in 2000 for El Dorado and Amador counties.
Although initially tasked with supporting tree fruit and specialty crop growers in topics such as researching alternative methods for managing codling moths, Wunderlich soon found herself studying organizational dynamics and bylaws to help the Placerville Fruit Growers Association cooperative transition to become a Limited Liability Company.
“It was really different than anything I'd been trained in before,” Wunderlich said.
That early experience set the tone for the rest of her career, as she continued to seek out – and share – knowledge across the expansive breadth of her work. In 2007, Wunderlich took on the viticulture role in Amador and El Dorado counties, where grape growers sought counsel on controlling a newly discovered pest.
“Every farm advisor has some quintessential moments of their career, and Gill's mealybug was one of mine,” Wunderlich recalled. “It's really unique; it's not found in very many places in California and it had never been described as a pest on wine grapes.”
In addition to developing effective management tactics for Gill's mealybug, Wunderlich worked with growers and the late Doug Gubler, UCCE specialist emeritus, to set up seven powdery mildew stations and rain gauges across the foothills. The stations filled a great need in the region by providing accessible, applicable pest and disease forecasting and precipitation data.
Crediting her colleagues' tutelage, Wunderlich also deepened her understanding of the diverse soils in the foothills and the latest research on evapotranspiration on wine grapes – all in the name of delivering the most current and useful information to growers.
When Christmas tree growers in the foothills found their white firs decimated by a phytophthora pathogen, Wunderlich helped them switch to Nordmann and Turkish firs, which were naturally resistant. She became one of only a few experts in the UC system on these conifers, and, in one of her last accomplishments as farm advisor, organized the International Christmas Tree Research and Extension Conference in California earlier this month.
Another late-career highlight for Wunderlich was developing training materials on the proper calibration and use of air blast sprayers. Alongside Franz Niederholzer, UCCE farm advisor for Sutter, Yuba and Colusa counties, and UC IPM colleagues Lisa Blecker, Petr Kosina and Cheryl Reynolds, Wunderlich developed, delivered and evaluated a curriculum that included both in-person classes and online components. Their efforts were recognized with an IPM Achievement Award from the California Department of Pesticide Regulation, and the online course continues to be used today.
“It's nice to be able to leave something like that behind; its principles are still valid, no matter what type of sprayer you're using,” said Wunderlich, citing it as one of her enduring legacies.
In retirement, Wunderlich plans to continue her lifelong learning and also spend more time with friends and family – especially on camping trips on the east side of the Sierra.
And, as for growers such as Chuck Mansfield, they hope Wunderlich will stay connected.
“While we are all very happy for Lynn, her presence will be sorely missed,” Mansfield said. “We hope Lynn remains a regular fixture and friend in our community.”
- Author: Mike Hsu
In commemoration of Asian Pacific American Heritage Month in May, you are invited to attend a special virtual presentation, "Stories in Seeds: Asian American Identity as Rooted in Heirloom Crops," by Kristyn Leach of Namu Farms and Second Generation Seeds.
The link to the online talk on May 25, 2022 (12:30 to 1:30 p.m.) can be found below.
Kristyn, a Korean American farmer in Yolo County, will share her personal story of activism for food and environmental justice, as well as her passion for nurturing connections between Asian American communities and the unique crops and foodways that are deeply rooted in their heritage.
In addition to growing Korean and East Asian produce using traditional methods, Kristyn is active with Second Generation Seeds, a collective of Asian American growers dedicated to offering heirloom seeds and resources that help communities of the Asian diaspora reclaim and revitalize their diverse food cultures.
Zoom Meeting: https://ucanr.zoom.us/j/91740502032?pwd=dENZY1pkMXFpOVd4RmZ5a3I5djJCUT09
Meeting ID: 917 4050 2032 | Passcode: 007206 | +1 (669) - 900 - 6833
- Author: Mike Hsu
When agricultural advisors came to the Cochiti Pueblo in New Mexico during the 1940s, they lined the irrigation ditches with concrete, in the name of boosting efficiency and productivity. But in single-mindedly focusing on water delivery, they neglected to consider how the previously inefficient seepage sustained nearby fruit trees.
Their actions, as well-intentioned as they might have been, disrupted the local ecosystem and killed the trees that had fed many generations, according to A-dae Romero-Briones, who identifies as Cochiti and as a member of the Kiowa Tribe.
“In my language, we call the extension agents ‘the people who kill the fruit trees,'” said Romero-Briones, director of the Food and Agriculture Program for the First Nations Development Institute, a nonprofit that serves Tribal communities across the mainland, Alaska and Hawaii.
The historically tense relationship between Indigenous peoples and government-affiliated programs is one of the many complex dynamics discussed in a six-part webinar series, “Racial Equity in Extension,” facilitated by UC Sustainable Agriculture Research and Education Program.
Making communities of color in the agricultural sector more visible is a priority for Victor Hernandez, a sociologist and outreach coordinator for the USDA's Natural Resources Conservation Service. Hernandez, who has organized “Growing Together” conferences for Latino and Black farmers, is trying to get more farmers of color to participate in the upcoming 2022 Agricultural Census.
“If we cannot quantify the demographic, we cannot justify the need,” emphasized Hernandez, explaining that his office uses the data to direct resources that advance equity in service, program delivery and distribution of funds.
A legacy of mistrust
At the same time, however, Hernandez also acknowledged the challenges in registering growers of color for the census, conducted by the USDA's National Agricultural Statistics Service. (According to Brodt, USDA's most recent agricultural census, dating to 2017, counts approximately 25,000 producers of color among 128,535 total producers in California.)
“Many of us that are considered socially disadvantaged or historically underserved…a lot of times our peoples come from [nations with] oppressive governments,” Hernandez said. “And so when you come to the United States and you begin to build your life here, to go and engage with the federal government is not the first knee-jerk reaction.”
On top of government mistrust and fears of deportation or detention, other immigrant groups have seen mainstream agriculture – borne by the “Green Revolution” wave across the globe – replace deep-rooted cultural practices, said Kristyn Leach of Namu Farm in Winters.
“It just makes these small farmers distrust our own knowledge, the knowledge that's existed for centuries – before the kind of current iteration of agriculture that we're situated within right now,” said Leach, who works to preserve the agricultural heritage of her Korean ancestors, and facilitates a farmers' collaborative called Second Generation that adapts Asian crop varieties to climate change.
According to Romero-Briones, a collective memory of supplanted culture also lingers in Indigenous communities. In the Cochiti Pueblo, “primarily a subsistence agriculture community” with a long history of corn cultivation, their practices are distinct from those in the mainstream – including regenerative and sustainable agriculture.
Building relationships takes commitment
Given that legacy of cultural displacement and appropriation, how do extension professionals and other agricultural advisors slowly rebuild trust with communities of color? For Romero-Briones, it begins with a genuine respect for Indigenous practices, and she urges interested people to contact their local tribal historic preservation officer to begin strengthening those connections and understanding – beyond a couple of phone calls.
“As someone who works with Indigenous people all day, even I need to recognize sometimes I have to meet with people up to 12 times before we actually start talking about the work that I initially wanted to talk to them about,” Romero-Briones said.
In a similar vein, Chanowk Yisrael, chief seed starter of Yisrael Family Farms, encouraged listeners to reach out to members of the California Farmer Justice Collaborative – an organization striving for a fair food system while challenging racism and centering farmers of color.
“To use a farm analogy: we've got this ground, which is the farmers of color who have been neglected for a long period of time,” said Yisrael, who has grown his farm in a historically Black neighborhood of Sacramento into a catalyst for social change. “It's not just going to be as simple as just throwing some seeds and things are going to come up; you're going to have to do more – that means you got to get out and do much more than you would do for any other community.”
Investing time in a community is one thing – and backing it up with tangible resources is another. Technical expertise is only the “tip of the iceberg,” Leach said, as historically marginalized groups are also seeking land access and tenure, more affordable cost of living, and access to capital.
“All of those things are actually much bigger burdens to bear for most communities of color than not having the knowledge of how to grow the crops that we want to grow, and not knowing how to be adaptive and nimble in the face of climate change," Leach explained, highlighting California FarmLink as an essential resource. (“Understanding Disparities in Farmland Ownership” is the next webinar in the SAREP series, set for Nov. 19.)
Bringing diverse voices to the table
Another key is ensuring that farmers and farm workers of color are represented in management and decision-making processes. Samuel Sandoval, a professor in the Department of Land, Air and Water Resources and UC Cooperative Extension specialist in water management, develops outreach programs in English and Spanish for everyone from farm workers to the “boss of the boss of the boss.”
“It has to be changed,” he said, “because at the end, the person who is going to operate the irrigation system and turn on or off the valves, the person who is looking if there's a leak or not – that's the person who's not being informed, or has not been informed on purpose.”
That exclusion of certain groups can lead to a loss of invaluable knowledge. Leach said there is a real danger in ignoring the wisdom of communities that have contributed so much to the foundation of food systems in California and around the globe.
“These really kind of amazing, sophisticated and elegant agroecological systems that we don't often legitimize through the scientific language and perspectives aren't seen as being really technically proficient – but, in many ways, they're more dynamic and more resilient than the things that we're perpetuating right now,” she said.
As a concrete example, Sandoval said that while extension advisors and specialists conduct studies to remedy a plant disease, farm workers might be developing – separately and in parallel – their own solutions by asking for advice from their social networks via WhatsApp, a phone application.
A reimagining of collaboration, Sandoval said, would include (and compensate) people working in the field for sharing their perspectives – bringing together academics and farmers, integrated pest management experts and pesticide applicators, irrigation specialists and those who do the irrigation.
A need to look within
Concerns about inclusion and validating alternate sources of knowledge apply also to the recruitment process in extension. Leach said that she has seen listings for advisor jobs that would require, at a minimum, a master's degree – which would automatically disqualify her, despite her extensive knowledge of Asian heirloom vegetables.
“When you look at a job description and you see ‘Asian crop specialist,' only required qualification is a master's degree, and then somewhere down the long list of sort of secondary desired, recommended things is some knowledge of Asian crops or communities…you know that just says a lot in terms of what has weight,” Leach explained.
Before organizations can authentically connect with communities of color, they should prioritize diversity in their own ranks, said Romero-Briones. First Nations Development Institute had to ensure that they had adequate representation across the many Tribes that they serve.
“Before we start looking out, we have to start looking in,” she explained, “and that means we have to hire Indigenous people who know these communities.”
For extension professionals and other members of the agricultural community in California, the UC SAREP webinar series has helped spark that introspection and a meaningful reevaluation of institutional processes and assumptions.
“These discussions have been tremendously illuminating and eye-opening,” Brodt said. “But hearing and learning is just the start – it's incumbent on us, as an organization and as individuals, to take action to ensure that farmers of color and their foodways are truly respected and valued.”
