- Author: Mike Hsu
When Laura Snell first came to the far northeastern corner of California, she was amazed to find that the Board of Supervisors in Modoc County – where cows outnumber people by a ratio of 13 to 1 – was composed almost entirely of women.
Snell, who arrived in the high desert town of Alturas in 2015 as the University of California Cooperative Extension livestock and natural resources advisor, said she now has a theory as to why.
“It's a great example of the rural and agricultural lifestyle we have here where women get involved in everything from civic organizations to local government,” she said. “In a lot of ways, there isn't a glass ceiling in an area where everyone is needed and most people are wearing multiple hats to keep the community going.”
Snell has worn the “county director” hat for UCCE in Modoc County since 2017, bringing a range of UC Agriculture and Natural Resources programs to local communities. In the subsequent years, she has established herself as one of the region's most prominent and respected voices.
“Laura is a strong leader, an excellent communicator, and extremely knowledgeable in the fields of wild horses, groundwater, livestock and grazing – among many other topics,” said Geri Byrne, vice chair of Modoc County's Board of Supervisors (which is presently 75% female).
Snell's broad base of knowledge – as well as her bachelor's in water science and master's in agronomy, both from the University of Nebraska – have served her well in her dream job in a “one-advisor” county.
“This is what I always wanted to do – know a little bit about a lot of things and be the person who connected people with what they needed, connecting them with information, connecting them with different experts,” Snell explained.
One of her most recent accomplishments is launching UC Master Food Preserver classes in Modoc County this year. About 130 people – in a county of 9,000 – have been served by this UC ANR program, and four are on the cusp of graduating as Modoc's inaugural class of certified Master Food Preservers. The vast majority of program participants, Snell notes, have been women.
“They're not only preserving for their own families; they're also using these tools and harvesting things from their gardens and then having a value-added product to sell at the farmers market and our local food hub,” said Snell, citing one participant who learned how to make and sell celery salt.
The contributions of women to the local economy, county leadership and organizations such as the Modoc County Cattlewomen's group continue to inspire Snell in her work – and in nurturing the next generation of leaders.
An avid participant in 4-H growing up in Story County, Iowa, Snell said one of the most fulfilling aspects of her job is mentoring the interns who come through her office, and presenting them with opportunities to learn and grow in their careers.
It was a personal connection that brought Snell to Modoc. A former Bureau of Land Management director in the county, who happened to be the father of her college friend, encouraged Snell to apply for the advisor position. So she flew from Nebraska to Reno and then made the three-hour drive north for the interview.
“I loved it; I immediately loved it,” Snell recalled. “I called my parents that night and said, ‘If they offer me this job, I'm staying.' This is it – this is what I've always really wanted to do, but not only that: this is the kind of community I've always wanted to live in.”
Snell – along with her canine companion, an Airedale-German Shepherd-Rottweiler mix named Zuri – have become an essential part of the fabric of Modoc County. She has provided guidance on everything from managing wild horses on the Devil's Garden Plateau to optimizing agritourism operations for greater profitability to improving the livelihoods of farmers and ranchers by alleviating regulatory burdens.
“Working in this county and for this county, for the people here, that's what fills my cup,” she said. “That's what is most satisfying about this work.”
And the county, in turn, has been appreciative of Snell's wide-ranging expertise and unflappable demeanor. According to Supervisor Byrne, Snell has been instrumental in taking on complex issues such as wild horses and the Big Valley Groundwater Sustainability Plan – four years in the making and greatly enhanced by Snell's background in water and her passion for bringing science to the people.
“Laura has a ready smile and manages to stay calm in the face of adversity,” Byrne said. “Modoc is very blessed to have such an articulate, knowledgeable, hard-working and personable director.”
- Author: Rachael Callahan
- Author: Cooper Limon
The COVID-19 pandemic hit farmers hard. Supply chains were disrupted and even non-traditional agritourism revenue streams such as hay mazes and on-farm events had to be canceled due to shelter-in-place mandates.
On the other hand, demand for local farm products skyrocketed, and thus many farmers and ranchers needed a quick pivot strategy and a set of new skills.
UC Sustainable Agriculture Research and Education Program (SAREP) was well-positioned to support this shift toward direct sales, pulling in trusted community partners and experienced farmers and ranchers to put together a comprehensive webinar series, “Agritourism and Direct Sales: Best Practices in COVID Times and Beyond”.
Funded by a USDA Farmers Market Promotion Program (FMPP) grant, the webinar series is part of a three-year project, Strengthening California Local Food Networks with Agritourism and Direct Sales, which provides trainings and technical assistance to farmers and ranchers on how to diversify their revenue streams.
The strength of the series, which includes eight webinars that were recorded earlier this year and are available online, lies in the collaborations among the UC SAREP Agritourism Program, UCCE, community groups, and farmers and ranchers.
The series features a range of speakers, including representatives from community organizations, technical experts, academic researchers, and farmers – all coming together to build resilience and adaptability for small-farming operations and the agritourism industry across California during the pandemic and after.
“It's great to collaborate with other organizations and regions, to learn from each other and to broaden our networks, as we are all working to create more resilient and sustainable food systems,” said Carmen Snyder, executive director of Sonoma County Farm Trails, one of the nonprofit partners on this project.
And because of those strong partnerships, the webinar topics reflected the on-the-ground needs facing agricultural producers.
“COVID initially dramatically affected farmers' restaurant contracts, with many losing more than 80% of their accounts overnight,” Snyder said. “CSAs [Community Supported Agriculture], on the other hand, couldn't keep up with the demand, and all of our CSA members were full and had wait lists for the first time ever. Producers pivoted by creating more online stores, including pick-up and delivery options. It was a challenge for them to navigate the new technology and platforms.”
The “Online Sales Options and Methods” webinar, a partnership with the Community Alliance with Family Farmers (CAFF), provided an overview of several e-commerce marketing and online sales strategies that farmers can implement to diversify their revenue pathways and reach new customers. CAFF stressed the importance of farmers enhancing their resiliency through e-commerce.
The webinar also featured Ciara Shapiro, the owner of AM Ranch in Penn Valley, who shared her experience with online marketing and how it helped her and her husband survive the pandemic when the restaurants and farmers markets they sold to shut down. This personal and informative webinar demonstrated the effectiveness of online sales and marketing, while highlighting available resources from groups like CAFF.
The “Safe, Healthy and Successful Farm Stands” webinar was aimed at farms of all sizes and organizations that operate or advise agricultural operations using farm stands as a form of revenue. The webinar provided an outline of the rules and regulations that farm stand operators needed to follow during COVID – as well as during business-as-usual times.
Both farmers saw an increase in farm stand business during the pandemic, which Yagi attributed to the “traffic storm of people” who attended their annual plant sale fundraiser and came to participate in new farm outdoor activities and volunteer opportunities. Yagi also noted the growing number of low-income individuals who were unable to access fresh produce during the pandemic.
The speakers' shared experiences running successful farm stands gave audience members tangible examples and real-time information on how to incorporate farm stands into their businesses.
Carmen Snyder of Sonoma County Farm Trails, which helped circulate the recorded webinars to their network of farmers and ranchers, remarked: “These webinars were extremely helpful for local producers, to get clarity on best pandemic practices during these challenging times and to learn how other producers are adapting and navigating the circumstances.”