- Author: Jeannette E. Warnert
A study conducted by UC Davis sensory scientists Claudia Delgado and Jean-Xavier Guinard found that consumers prefer rancid olive oil to the bitter and pungent olive oil favored by experts, said an article in Olive Oil Times. The findings suggest a need for consumer education to keep California olive oil in position for growth.
For the study, 110 consumers rated 22 commercial olive oils. Key findings:
- 74 percent said they disliked the oils identified as...