- Author: Jeannette E. Warnert
Published on: February 2, 2010
Yearly per capita consumption of grapefruit has been on a steady decline since the late 1970s, according to an article in the Riverside Press-Enterprise. To boost the fruit's popularity and keep the industry in business, growers in Southern California have organized a cooperative and hired PR expert Kari Birdseye to put together a marketing program.
In 1976, Americans ate almost 9 pounds of grapefruit per year. As a late-baby boomer, that doesn't come as a big surprise to me. The popular "grapefruit diet" was one of the first weight-loss fads I can remember. By 2007, per capita consumption dropped to 2.76 pounds, the article...
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