- Author: Marissa Palin
Published on: July 1, 2013
Some of the outcomes I find most interesting?
- Forums and geo-location services (services that allow you to "check-in" to your location online) are down by 8% and 6% respectively since 2011. (That's good, I never liked checking-in online anyway.)
- Marketers who spend more than 40 hours a week on social media spend most of their time on Pinterest, Google+, Instagram and YouTube. (I'm surprised not to see Twitter here. I'm not surprised to see Google+ here though. Although not many people use Google+ and it's not a great place to connect with consumers, having a Google+ account gets you better ratings with the Google search engine. It's good for SEO.)
- 67% of marketers plan to use Twitter more often. This is down from 73% in 2011, though still a majority.
- Younger marketers focus their efforts more on Instagram, which allows you to share photos. (Looks like we'll have to start a UC ANR Instagram page.)