It’s not easy for a farmer who is used to selling direct at farmers markets, a roadside stand, or to a processor to make the big step into selling boxed and labeled product to wholesale and other buyers. Yet these buyers really want to meet small farmers so they can serve the rapidly expanding market for locally grown food. The University of California Cooperative Extension offices in Santa Cruz and Santa Clara Counties, along with the Agricultural Sustainability Institute at UC Davis are planning to connect these farmers and buyers from the San Francisco Bay Area during a bus tour on Tuesday, November 5.

Farmers who want to join the bus tour need to pre-register by contacting UC Cooperative Extension Santa Cruz County at telephone (831) 763-8040; email cesantacruz@ucdavis.edu or by stopping by the office at 1432 Freedom Blvd in Watsonville.  There is a $20 registration fee, which is fully refundable upon boarding the bus.

The day long tour will leave UC Cooperative Extension in Watsonville at dawn, pick up more growers in San Martin on the way to San Francisco, then tour the San Francisco Produce Market and see different kinds of buyers in the area. The farmers will also visit an independent retailer who buys direct as well as a foodservice or restaurant buyer. The tour will be a “workshop on wheels” where participants will learn about food safety requirements and credit and loan opportunities. Farm Credit banks, which have provided support for the tours, will have a representative on board to discuss financing options.         

Link to further information and registration is provided here:

http://cesantacruz.ucanr.edu/files/174315.pdf