If you're interested in driving people to your content and field stories, and in highlighting the work of UC ANR, now there's a central “pipeline” to do just that.
Strategic Communications and Strategic Initiatives have established a process for promoting your “stories from the field” on the ucanr.edu home page and on a new UC ANR Knowledge Stream blog that is a destination page for stories and educational content.
Why this blog? The approach is based on successful similar efforts in other states, where a central distribution channel helps people find experts and useful information and grows the organization's web presence. The blog-style stories of interesting activity and achievement link audiences to people and to educational content in an easily consumable way.
Here are some examples from “early adopters” of the pipeline.
What happens after I submit? Your survey response and story will be reviewed by Strategic Communications and published on an ANR platform (e.g. Knowledge Stream blog, social media, website, etc.), or we'll work with you to develop it further. You will be notified when your story goes live so you can promote it to your networks.
What support is out there for developing my writing? Rose Hayden-Smith offers training and consultation in this area. Contact her at Rose.Hayden-Smith@ucop.edu for more information. There are also resources for developing your stories on the Learning and Development site.
For more info: Contact Strat Comm or the relevant Strategic Initiative leader: Jim Farrar (Pests and Diseases), Lynn Schmitt-McQuitty (Healthy Families and Communities), Deanne Meyer (Sustainable Food Systems), David Lile (Sustainable Natural Ecosystems) or David Lewis (Water).
Director of Strategic Communications