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May 2025Archived

 

Field picture submitted by Elizabeth Fichtner

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California Agritourism: Page

Collaboration & Community

California agritourism is often organized and promoted by regional or county associations of farmers and ranchers - sometimes supported by local government or community organizations. This section provides examples and resources for collaborative agritourism development and promotion.
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California Agritourism: Page

Agritourism activities

From A to Z: Potential Enterprises for Agricultural and Nature Tourism Farm stands and shops U-Pick Operations Accommodations Education Outdoor recreation Events, festivals and entertainment Farm dinners and meals Agritourism activities include On-farm Direct Sales (U-pick, farm stands, dairy, wine,...
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California Agritourism: Page

Farm stands & shops

A farm stand piled high with fresh-picked peaches is a timeless picture of summer in California. Farmers have been selling their produce at roadside stands just about as long as there have been roads and customers to drive on them.
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California Agritourism: Page

U-Pick Operations

A U-Pick operation is a direct marketing channel where customers visit the farm to harvest fruits, vegetables, flowers, or trees on their own. Like any marketing channel, a U-Pick has advantages and disadvantages.
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California Agritourism: Page

Accommodations

Guest Lodging on Your California Farm or Ranch, a practical guide This 19-page pdf publication, available for free download, provides advice and resources for farmers and ranchers on offering on-farm lodging.
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California Agritourism: Page

Education

In our highly urbanized society, people are interested in getting back to their roots and learning how their food, fiber and flowers are produced.
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California Agritourism: Page

Events, festivals & entertainment

The Big Event: Hosting a Festival on Your California Farm, a practical guide This 19-page pdf publication, available for free download, shares experiences and advice from five organizers of California farm festivals of different styles, ages and sizes.
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California Agritourism: Page

Farm dinners & meals

You've probably seen farms and organizations offering farm-to-table dinners at high ticket prices. Perhaps you've heard stories about how quickly these can sell out. Farm dinner organizers and regulators tell us it isn't as easy as it may look.
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California Agritourism: Page

Hospitality & Visitor Care

Farmers and ranchers planning agritourism operations are planning to enter the hospitality industry, an industry that is different in many ways from the business of agricultural production and sales of agricultural products.
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