Introduction
Agritourism, defined as the practice of touring agricultural areas to see farms and participate in farm activities, is a growing force in California’s tourist economy. With a range of possibilities, from property tours to festivals, farmers and ranchers are finding ways to diversify their income streams and connect with travelers from around the world. In order to take advantage of these opportunities, farmers will have to navigate state and local permitting and licensing requirements.
For more information about starting an agritourism venture, business planning, and more visit UC ANR’s California Agritourism website.
Accessibility & Insurance
California State law requires that all public access spaces must be compliant with the Americans with Disabilities Act (ADA). According to this piece of federal legislation, all spaces that are open to the public must make reasonable accommodations for people with disabilities. Check out the resources below to see how other agritourism businesses are navigating ADA requirements.
It is also important to review your insurance policy before allowing the public onto your farm. Farm liability insurance policies generally only cover agricultural activities (ex: growing, harvesting, natural disaster). If you want to introduce tourism activities (ex: u-pick, vacation rentals, events), you will likely need to update your insurance policy. Contact your insurance agent to make sure your insurance agent and ask about Commercial General liability coverage.
Resources
UC Publications
UC Sustainable Agriculture Research and Education Program - California Agritourism
USDA Resources
Business, Marketing, & Networking Groups
Agritourism Safety
California Agricultural Tourism Directory
Sonoma County Farm Trails
Sonoma County Tourism
Safety & Accessibility
Navigating ADA Compliance for Agritourism Guests (PDF), from PennState Center for Agricultural and Shale Law
Webinar Link: Navigating ADA Compliance for Agritourism Guests
Creating an Inclusive Agritourism Experience, from PennState Extension
Responding to Accessibility Issues. and Requests for Accommodations for Your Agritourism Event, from University of Wisconsin-Madison Farm Management Extension
Designing Accessible Agritourism: Welcoming Visitors of All Abilities (PDF), from Ohio State University Extension
Last updated summer 2026