Creating a welcoming farmers’ market for low-income shoppers: Evidence-based strategies

Are you a California Certified Farmers Market Manager? This workshop is for you! Join this one-hour virtual workshop to learn about evidence-based strategies and practical advice that could help you improve the accessibility and draw for low-income shoppers at your farmers market.

Participants will learn about a set of evidence-based practices and an accompanying assessment tool called “Growing Your Market”. The tool was developed by UC Davis researchers that analyzed 80+ research studies to increase the reach of farmers markets. A wealth of research-based approaches were identified that farmers market managers can consider, including program availability, marketing, market culture, and more. Participants will also hear from a panel of farmers market managers, who will share some lessons learned from their experiences with CalFresh and related programs, targeted outreach, and partnerships.   

Presenters:   

• Dr. Cassandra J. Nguyen, Assistant Professor of Cooperative Extension, UC Davis Department of Nutrition, Davis, CA 
• Shauna Royten, Executive Director Royten's Enrichment Academy Community Hope (REACH) California City Farmers Market, California City, CA  
• Quesha Bernard, Market Manager, KTS Certified Farmers Market, Ridgecrest, CA
• Cara Mae Wooledge, Executive Director, Napa Farmers’ Market, Napa, CA