California Agritourism Summit
Date & Time
From September 23, 2026 8:00am to September 25, 2026 5:00pm
Venue
The Ava Hotel
944 Pine Street
Paso Robles, CA 93446
United States
This is an in-person event
About the Event
California Agritourism Summit
September 23 - 25, 2026 • San Luis Obispo County, CA
Overview
The California Agritourism Summit brings together leaders, experts, and practitioners to connect, learn, and engage. Through keynote speakers, panel discussions, breakout sessions, and farm tours, participants will gain practical tools and inspiration to strengthen agritourism in California.
Who Should Attend
Many stakeholders are critical to the success of agritourism. The 2026 California Agritourism Summit program has been tailored to the following audiences:
- Agricultural producers currently offering agritourism
- Public agency staff
- Tourism/travel industry professionals
- Economic development professionals
- Policy makers
- Agricultural support providers or groups (producer organizations, extension, non-profits, etc.)
Support the Summit
Please contact the UC ANR Program Support Unit to learn more about how you can become a Summit Supporter.
About the Summit
The 2026 California Agritourism Summit is organized by the University of California Sustainable Agriculture Research and Education Program in collaboration with the 2026 Planning Committee, Summit Supporters and Sponsors, and with thanks to participating speakers and farm tour hosts.