The Local Food Marketing Assistance Program strengthens the market for locally grown food by helping farmers improve their marketing strategies and supporting buyers in sourcing locally. It also promotes a shared regional brand and coordinates consumer outreach to grow demand for Central Valley farm and food products.
Who It Serves
Small farmers and food producers looking to expand sales, and institutional or retail buyers seeking local sourcing options.
Key Features
- Regional Branding and Promotion - Develops and promotes a cohesive brand for Valley-grown food.
- Marketing Support for Producers - Provides tailored assistance with branding, pricing, and channel development.
- Buyer Engagement - Helps institutions navigate procurement and connect with local producers.
- Value Chain Coordination - Links farmers, aggregators, and buyers to streamline transactions.
Partners
- Community Alliance with Family Farmers (CAFF)
- University of California Agriculture and Natural Resources (UC ANR)
Contact
Anna Larsen
Contractor, F3 Local Food Marketing
alarsen@caff.org