Style Guide
Color Palette
Use the following palettes for branding consistency. Please share these color codes with your designer/printer so they can match the colors as closely as possible.
What do the numbers on the color palette mean?
Colors are specified using numbers. We use three different color systems to define our colors.
CMYK: Commercial printers and some desktop printers express colors as a mix of four inks, cyan, magenta, yellow, and black (CMYK). Use CMYK colors when creating printed projects.
RGB: Computer screens express colors as a mix of red, green, and blue (RGB). RGB is commonly used to set up UC ANR colors in Microsoft's Word, Excel and Powerpoint.
HEX: Commonly used to specify colors on websites
4-H Brand Color Palette
These colors are used in National 4-H branding. Please use this color palette for 4-H materials.
Typography
Please limit typography in your materials to the following fonts, in order to consistently present our brand.
Nondiscrimination and Accessibility
Non-discrimination Statement
All 4-H flyers and documents for print distribution should include the UC ANR non-discrimination statement for single-page flyers.
- Place the statement in the footer of the flyer.
- For the short statement, the 2 paragraphs can be combined into one.
- The statement must be in the same size font as the majority of the text in the document.
English
One line - use this version if space is limited.
The University of California Division of Agriculture & Natural Resources (UC ANR) is an equal opportunity provider.
Short version - is space allows, please use this version.
The University of California Division of Agriculture & Natural Resources (UCANR) is an equal opportunity provider. (Complete nondiscrimination policy statement can be found at http://ucanr.edu/sites/anrstaff/files/215244.pdf)
Inquiries regarding ANR’s nondiscrimination policies may be directed to UCANR, Affirmative Action Compliance Officer, University of California, Agriculture and Natural Resources, 2801 Second Street, Davis, CA 95618, (530) 750-1343.
Spanish
One line - use this version if space is limited.
La División de Agricultura y Recursos Naturales de la Universidad de California (UC ANR) es un proveedor que ofrece oportunidades por igual a todos.
Short version - is space allows, please use this version.
La División de Agricultura y Recursos Naturales de la Universidad de California (UC ANR) es un proveedor que ofrece oportunidades por igual a todos. (Complete nondiscrimination policy statement can be found at http://ucanr.edu/sites/anrstaff/files/215246.pdf )
Las preguntas sobre las políticas de No discriminación de la Universidad pueden dirigirse a: UC ANR, Oficial interino de Cumplimiento de Acción Afirmativa, Universidad de California, Agricultura y Recursos Naturales, 2801 Second Street, Davis, CA 95618, (530) 750-1280.
The latest versions in English and Spanish are on the Non-discrimination Statement page of the UC ANR website. You will also find longer statements for use on program practice documents and employment notices.
Accessibility
The wheelchair accessibility icon indicates meeting/event locations accessible to individuals with wheelchairs. Note that this is not a general accessibility icon.
Place the wheelchair accessibility icon (below) to the left of the non-discrimination statement in the footer.
Blue wheelchair accessibility icon
Black wheelchair accessibility icon
White wheelchair accessibility icon
Translation/Communication support
Please use this statement from the full nondiscrimination policy statement.
Program information may be made available in languages other than English. Persons with disabilities who require alternative means of communication to obtain program information (e.g., Braille, large print, audiotape, American Sign Language) should contact the UC ANR ADA Coordinator, phone: 530-750-1317, email: daritz@ucanr.edu or USDA’s TARGET Center at (202) 720-2600 (voice and TTY) or contact USDA through the Federal Relay Service at (800) 877-8339.
Recommended
Include a statement informing individuals that require an accommodation to make their request to the event contact person a week in advance.
Flyers and print materials
For branding consistency, please use the color palette and typography to create your materials. All flyers for California 4-H should include: